Timefolio Asset Management Rebrands ETF Line as "TIME"

Timefolio ETF Assets Surpass 4 Trillion Won
No. 1 Market Share in Domestic Equity Active ETFs
"A New TIME Is Coming"

Kim Honggi, CEO of Timefolio Asset Management, is delivering a greeting at the 'ETF Rebranding Press Conference.' Timefolio Asset Management.

Timefolio Asset Management, renowned for its expertise in active ETFs, is changing its ETF brand name from 'TIMEFOLIO' to 'TIME'.

On January 21 in Yeouido, Seoul, Timefolio Asset Management held an 'ETF Rebranding Press Conference', unveiling a brand strategy optimized for the digital environment and presenting its distinctive investment philosophy.

Timefolio Asset Management has finalized 'TIME' as the new ETF name, aiming to encapsulate its accumulated investment expertise and philosophy in the most straightforward and clear manner.

'TIME' is expected to become a brand that intuitively communicates its meaning and significantly lowers the difficulty of recognition.

Timefolio Asset Management entered the domestic ETF market as a latecomer in May 2021, five years ago, using its company name 'TIMEFOLIO' as the ETF brand. As the number of ETFs launched increased and more clients were drawn by strong performance, the company decided to change the brand name to enhance accessibility and expand its potential customer base.

Through rebranding, Timefolio Asset Management expects that accessibility to the 'TIME' ETF will improve in the digital environment. The company anticipates that search times will be shorter and the likelihood of input errors will decrease.

The 'TIME' ETF also embodies Timefolio Asset Management's unique investment philosophy. The 'TIME' ETF is positioned as the optimal solution for both the 'present time,' which clients should cherish most, and the 'future time,' which should be the most prosperous.

Through rebranding, Timefolio Asset Management has distilled its core message into 'Three TIME' concepts for clients. First, 'LIFE TIME' conveys that TIME accompanies you throughout your life journey. This means that investing is not a short-term choice but a process that runs alongside life events such as employment, asset building, and retirement.

The second message, 'BEST TIME,' expresses Timefolio Asset Management's commitment to delivering stable and meaningful results, aiming to make retirement the most comfortable and meaningful time.

Lastly, 'ACTIVE TIME' represents Timefolio Asset Management's investment capabilities, highlighting that the ETF is continuously studied, analyzed, and evaluated for the benefit of clients, even in the present.

Nam Kim, Head of ETF Strategy at Timefolio Asset Management, stated, "By condensing the original nine-letter 'TIMEFOLIO' into the four-letter 'TIME,' we have improved search efficiency and lowered the entry barrier for investors. We expect that the TIME ETF will become not just a simple brand name, but a message to clients and a keyword symbolizing the company."

On January 22, all 'TIMEFOLIO ETF' products will be renamed 'TIME ETF.' The 'TIME Active ETF' continues to show rapid growth in size, backed by outstanding investment performance. The ETF's assets under management (AUM) surpassed 3.8 trillion won last year and recently exceeded 4 trillion won.

On the day of the rebranding announcement, Timefolio Asset Management also disclosed actual investment performance achieved in domestic and overseas markets, demonstrating the strengths of active ETFs.

When the KOSPI rose by 54.7%, 'TIME KOSPI Active' recorded a return of 82.5%. 'TIME Korea Plus Dividend Active' achieved a return of 191.3%, outperforming its benchmark index (146.0%). In the US market, 'TIME US S&P 500 Active' and 'TIME US NASDAQ 100 Active' recorded returns of 186.6% and 275.9%, respectively. These ETF performance figures are based on returns from their listing dates through January 19.

Namho Kim, Head of ETF Management, commented, "We re-examine our portfolio from scratch every quarter, respond swiftly to corporate events, and actively rebalance. As a result, we do not simply take what the market gives us, but strive to outperform the market."

He also explained that the global ETF market is shifting from passive to active strategies. As of the end of last year, the US ETF market was valued at approximately $13.4 trillion, with active ETFs accounting for 32% of newly invested funds and 83% of new listings in 2023.