'Musinsa Store' Opens Its First Shop-in-Shop at Lotte Department Store Jamsil

268 Pyeong Space Inside Kinetic Ground
Over 100 Brands Participating
Grand Opening Events Planned

On January 21, Musinsa announced that it will launch its offline fashion select shop, Musinsa Store, at the Lotte Department Store Jamsil branch. This marks the first time that Musinsa Store is opening a location inside a department store.

Scheduled to open on January 23, Musinsa Store at Lotte Department Store Jamsil will be located on the second floor, occupying approximately 892.5 square meters (about 268 pyeong). The store will feature curated sections such as Girls, Young, Work & Formal, Player (Sports), For Women, Shoes, Bag & Cap Club, and Accessories, tailored to the preferences and demands of the young customer base in the Jamsil area. In addition, more than 100 brands carefully selected by Musinsa-including The Coldest Moment, Miseki Seoul, Arkham, AIEAIE, and Hug Your Skin-will participate.

Musinsa Store Lotte Department Store Jamsil Branch. Provided by Musinsa.

Jamsil is a key commercial district where shopping, culture, tourism, transportation, and large-scale residential complexes converge, attracting a vibrant influx of customers in their 20s and 30s as well as foreign tourists. Notably, the second floor of Lotte Department Store Jamsil, where Musinsa Store will be located, recently introduced 'Kinetic Ground,' a K-fashion specialty zone designed to attract younger customers. The synergy between Musinsa's trendsetting appeal and brand curation capabilities and Kinetic Ground is expected to generate significant buzz.

Until now, Musinsa has operated Musinsa Stores as standalone road shops in areas such as Dongseongno in Daegu, Hongdae, Seongsu, and Gangnam in Seoul, as well as shop-in-shop formats within shopping malls. The 'Musinsa Megastore Yongsan,' which debuted in a shop-in-shop format at I'Park Mall Yongsan in December last year, attracted approximately 420,000 visitors within its first month, continuing its strong performance.

To celebrate the store's opening, a variety of promotions and events will be held. On the opening day, January 23, a 'Super Bag' filled with popular Musinsa products will be sold on a first-come, first-served basis for 49,900 won. Until February 1, Musinsa will run partnership events with major food and beverage outlets inside Lotte World Mall and with Lotte World Adventure. Customers who make purchases at Musinsa Store will receive a 42% discount on Lotte World admission tickets, while Lotte World ticket holders will be offered a 10% discount at Musinsa Store.

A Musinsa representative stated, "Going forward, we will continue to strategically open Musinsa Stores in various formats-including standalone stores and shop-in-shops-at major locations nationwide, steadily expanding the touchpoints between our partner brands and customers."