Lotte Hi-Mart Strengthens Wedding Fair Benefits... Tiered Discounts Based on Purchase Amount

Maximum Annual Discounts Available Until the End of This Month
Can Be Combined with Other Promotional Offers

Lotte Hi-Mart announced on January 21 that it will strengthen the benefits of its 'Wedding Fair' promotion this year, taking into account the increasing demand from soon-to-be-married couples.

The Lotte Hi-Mart Wedding Fair is an event that offers various benefits, such as product discounts and tiered discounts based on purchase amounts for major large home appliances, TVs, vacuum cleaners, electric rice cookers, laptops, as well as lifestyle, kitchen, and IT appliances, to customers who can provide proof of marriage, such as a wedding hall contract. The benefits change every month and can be combined with other promotional offers.

Lotte Hi-Mart Wedding Fair. Provided by Lotte Hi-Mart

According to the "Changes in Marriage and Birth in Korea Over the Past 30 Years," released by the National Data Office (formerly Statistics Korea) in September last year, the number of marriages in Korea reached an all-time low of 192,000 in 2022, but increased for two consecutive years to 193,657 in 2023 and 222,412 in 2024.

Reflecting this trend, Lotte Hi-Mart expanded the Wedding Fair benefits once last year. Previously, these benefits were offered only at selected participating stores, but since last year, they have been made available at all stores nationwide on a regular basis. This year, until the end of January, the company is offering a 2% discount on promotional products and up to an additional 3% tiered discount based on purchase amount, for a maximum total discount of 5%-the largest offered throughout the year. In addition, considering that the average home appliance purchase cost for soon-to-be-married couples over the past three years (2023-2025) exceeded 10 million won, the tiered discount benefits have also been expanded.

Other benefits include "Brand Week," which offers up to 800,000 won off when purchasing Samsung Electronics or LG Electronics products worth over 7 million won. There are also card discounts, providing up to an additional 5% off based on the purchase amount when using participating cards such as Samsung Card or Lotte Card.

Kim Seunggeun, Head of Integrated Marketing at Lotte Hi-Mart, stated, "We are once again offering enhanced wedding promotion benefits this year in line with the demand from soon-to-be-married couples. In particular, we are providing even greater discounts in January for customers who purchase appliances ahead of the peak wedding season, so we hope for your interest."