From Enzymes to Albumin: Lotte Mart Expands Unique Health Gift Set Lineup

Specialized Gift Sets for Targeted Health Management
Featuring Natural Butter, Unsalted Nuts, and Other Healthy Ingredients

Lotte Mart announced on January 21 that it will introduce a lineup of health gift sets, as "Health Quotient (HQ)" has emerged as a key trend keyword this year.

During last year's Chuseok holiday, enzyme gift sets ranked first in sales within the healthcare category on Lotte Mart's online channel. Accordingly, for this year's Lunar New Year, the "GrainOn Gold Kamut Brand Wheat Enzyme Set (3g*30 sticks*3 sets)" will be sold at the same discounted price for L.Point members as at its initial launch, 39,900 won.

Product image of Lotte Mart's 'GrainOn Gold Kamut Enzyme Set'. Provided by Lotte Shopping.

A new albumin gift set will also be introduced. Albumin, a protein-based food derived from eggs, became a popular product after repeatedly selling out on home shopping channels at the end of last year. The "Albumin Gold Plus (30ml*15 bottles)" will be offered to L.Point members at a 50% discount for 28,000 won, and "CMG Pharmaceutical Drinking Albumin Power Boost Shot (20g*30 sticks*2 boxes)" will also be available at half price for 44,900 won. The "Huram Royal Albumin Gold (20ml*30 bottles)" will be sold as a buy-one-get-one-free promotion for 110,000 won.

In addition, the "Lactofit Sugar Care 3-Pack Set (50 sticks*3 packs)," specialized for blood sugar management, will be available to L.Point members at a discounted price of 41,900 won. Reflecting the inner beauty trend, "CJ Natural Health Pomegranate Collagen (50ml*24 sticks)" will be offered as a buy-one-get-one-free deal for 57,800 won.

Ingredient-based health gifts have also been prepared. The "Lukt Premium Butter Set," a flavored butter made without palm oil or emulsifiers, will be newly available for 43,000 won. The "Rigo 100% Peanut Butter 2-Pack + Wood Knife Set," made entirely from peanuts without any additives, will be sold for 17,980 won, and "San Domenico Extra Virgin Olive Oil (500ml)" will be offered to L.Point members at a 10% discount for 46,800 won.

Han Kyunghwan, Head of the Confectionery and Specialty Foods Team at Lotte Mart and Lotte Super, stated, "While health bestsellers like red ginseng and vitamins continue to see steady demand, recently, more customers are seeking gifts tailored to specific health management purposes such as protein, digestion, blood sugar, and fat. We plan to offer new options in the health gift market with unique sets that reflect our customers' diverse health management needs."