PixVerse Successfully Concludes "AI Creative Workshop"

Generative AI Image (Workshop Recreation), Provided by PixVerse

AI video generation platform PixVerse announced that it successfully concluded the "AI Creative Process Co-R&D Workshop" held on December 17, in collaboration with a leading domestic full-service advertising agency.

This project was designed not as a simple AI tool training or a one-off production demonstration, but as an industrial research initiative to verify both the effectiveness and limitations of integrating AI into actual advertising production workflows. To this end, PixVerse proposed a collaboration model focused on "expanding expertise" rather than "replacing advertising professionals," aiming to minimize competitive provocation and provide positive insights for the industry as a whole.

In particular, the workshop introduced a "Safe Brief" strategy to fundamentally eliminate legal and NDA (non-disclosure agreement) risks. Instead of using real client information, participants worked with "Synthetic Brand" briefs-fictional brands that enabled storytelling without logos or products. Through this approach, they were able to freely experiment with AI utilization in the initial (Top 4) stages of advertising production, including concept ideation, reference exploration, storyboard composition, and draft creation.

Additionally, to address variations in the quality of workshop outputs, instructors provided pre-produced, high-quality "Hero Assets." Separate from the experimental nature of on-site prototypes, these assets served as a benchmark for commercial video quality, offering practitioners clear technical goals and possibilities.

The key data derived from the workshop were categorized as follows: stages where practitioners identified the highest AI contribution; differences from conventional workflows; and technical limitations requiring quality improvement. This data will be refined into an "AI Adoption Insight Report" and shared through professional media outlets in the future.

A PixVerse representative stated, "This workshop confirmed that AI is not a replacement for creative professionals, but rather an 'R&D Co-Pilot' that enhances their judgment and capabilities," adding, "We will continue to conduct various technology validations and research so that the Korean advertising industry can utilize AI as a practical collaborative partner."

Meanwhile, PixVerse plans to sequentially release an insight report and behind-the-scenes video containing a detailed analysis of the workshop.