"How Can I Buy a House for My Son?"... Daiso's 5,000-Won Item Flooded with Inquiries from Moms

Daiso's 5,000-Won Paper House Sells Out Everywhere
Vacation Demand Empties Store Shelves Nationwide
Premium Prices on Secondhand Markets... Fierce Competition to Buy

As the winter break season drives a surge in demand for indoor childcare products, Daiso's 5,000-won assembly paper house is drawing significant attention. In particular, word-of-mouth has spread about it being a "cost-effective must-have for parenting," leading to repeated sellouts both online and offline. This explosive demand is seen as the result of the convergence between a consumer trend focused on value for money and the seasonal effect of school vacations.

A Daiso store located in Jongno-gu, Seoul.

A 'Child-Only Space' Created for 5,000 Won

The product at the center of the sellout frenzy is Daiso's 'Coloring Paper House.' Released at the end of 2024, this assembly paper house measures 71 cm × 61 cm × 83 cm when completed. It is designed so that children around 95 cm tall can enter and play inside, making it more than just a toy-it can be used as a dedicated space for children.

Additionally, it can be freely colored with colored pencils or crayons, allowing for both play and creative activities. Despite its low price, the design emphasizes experiential value, precisely targeting consumer needs, according to industry analysis.

Daiso's 'Coloring Paper House' Product. Naver Cafe

"My Child Won't Come Out" ... Explosive Online Reactions

Consumer response has been enthusiastic. Posts introducing the paper house as a "must-have for home-based parenting" are flooding online communities and social networking services (SNS) such as mom cafes.

Most reactions include comments like, "My child goes inside and won't come out," and "Having their own space greatly increases satisfaction." One user praised the product, saying, "For children, it creates a creative space, and for parents, it eases the financial burden, forming a new parenting culture. For just 5,000 won, the whole family can gather in the living room and decorate the paper house together."

Sellout Frenzy Online and Offline ... "Couldn't Buy It Even After Visiting Every Local Store"

Matching its popularity, purchasing the product is not easy. Currently, the item is no longer searchable on Daiso's online mall, with only a notice stating, "This product is not currently available for sale." Effectively, online purchases have been suspended. The situation is much the same in offline stores. Since it is not a regularly stocked item nationwide and supply is limited, it frequently sells out immediately after being displayed.

Some consumers have reported, "I visited several local stores but couldn't find it," describing the shortage. There have even been cases of resales at higher prices on secondhand trading platforms. As a result, online posts sharing tips for purchasing the product have appeared. The most common method is to check inventory by entering the product name or item code on Daiso's official website for each store.

Daiso's 'Coloring Paper House' Product. Naver Blog

Planning Power Beyond Value for Money ... Daiso's Strategy Hits the Mark Again

Industry insiders see this success as further evidence of Daiso's structural competitiveness. Daiso introduces more than 600 new products every month, offering consumers the experience of discovering new items and thereby increasing store visit frequency. Currently, Daiso manages about 30,000 products across nine categories, quickly responding to changing trends while also tailoring product assortments to the characteristics of residential and university districts. The sellout of the paper house is seen as another example of Daiso's effective product strategy, as it not only offered price competitiveness but also precisely reflected consumer needs.