"How Can I Buy a House for My Son?"... Daiso's 5,000-Won Item Flooded with Inquiries from Moms

Daiso's 5,000-Won Paper House Sells Out Everywhere
Vacation Demand Empties Store Shelves Nationwide
Premium Prices on Secondhand Markets... Fierce Competition to Buy

As the winter break season drives a surge in demand for indoor childcare products, Daiso's 5,000-won assembly paper house is drawing significant attention. In particular, word-of-mouth has spread about it being a "cost-effective must-have for parenting," leading to repeated sellouts both online and offline. This explosive demand is seen as the result of the convergence between a consumer trend focused on value for money and the seasonal effect of school vacations.

A Daiso store located in Jongno-gu, Seoul.

A 'Child-Only Space' Created for 5,000 Won

The product at the center of the sellout frenzy is Daiso's 'Coloring Paper House.' Released at the end of 2024, this assembly paper house measures 71 cm × 61 cm × 83 cm when completed. It is designed so that children around 95 cm tall can enter and play inside, making it more than just a toy-it can be used as a dedicated space for children.

Additionally, it can be freely colored with colored pencils or crayons, allowing for both play and creative activities. Despite its low price, the design emphasizes experiential value, precisely targeting consumer needs, according to industry analysis.

Daiso's 'Coloring Paper House' Product. Naver Cafe

"My Child Won't Come Out" ... Explosive Online Reactions

Consumer response has been enthusiastic. Posts introducing the paper house as a "must-have for home-based parenting" are flooding online communities and social networking services (SNS), especially mom cafes.

The most common reactions include, "My child goes in and won't come out," and "Having their own space greatly increases satisfaction." One user praised the product, saying, "For children, it creates a creative space, and for parents, it eases the financial burden, forming a new culture of parenting. With just a small expense of 5,000 won, the whole family can gather in the living room to decorate the paper house together."

Online and Offline Sellout Frenzy ... "Couldn't Find It Even After Visiting Every Local Store"

Despite its popularity, purchasing the product is not easy. Currently, the item can no longer be found on Daiso's online mall, with only a notice stating, "This product is not currently available for sale." Effectively, online purchases have been suspended. The situation is not much different in offline stores. Since the product is not stocked at all locations nationwide and supply is limited, it often sells out immediately after being displayed.

Some consumers have reported, "I went around to several local stores but couldn't find it," highlighting the shortage. There have even been cases of resales at a premium on secondhand trading platforms. As a result, posts sharing tips on how to purchase the product have appeared online. One common method is to check stock by entering the product name or item code on Daiso's official website to see availability at each store.

Daiso's 'Coloring Paper House' Product. Naver Blog

Planning Power Beyond Value ... Daiso's Strategy Hits the Mark Again

Industry insiders see this success as further evidence of Daiso's structural competitiveness. Daiso introduces more than 600 new products each month, offering consumers the experience of discovering new items and thereby increasing store visits. Currently, the company operates around 30,000 products across nine categories, responding swiftly to changing trends while also tailoring product lineups to the characteristics of residential and university areas. The sellout of the paper house is seen as another example of Daiso's product strategy, as the planning not only leveraged price competitiveness but also accurately reflected consumer needs.