[Today's New Item] "McCrispy Mala Burger"... A Fusion of Whole Chicken Thigh and Mala Sauce

Different Levels of Spiciness for Each Menu Item
Yunho of TVXQ Selected as Campaign Model

On January 20, McDonald's Korea announced the launch of two new "McCrispy Mala Burger" varieties, featuring the intense flavors of mala: the McCrispy Mala Hash Burger and the McCrispy Mala Classic Burger.

These new menu items use a 100% whole chicken thigh fillet, fried to crispy perfection on the outside while remaining juicy inside, allowing customers to experience the powerful aroma and tingling spiciness of mala in a single bite.

One notable feature is that each burger offers a different level of mala spiciness, allowing customers to choose according to their preference. The McCrispy Mala Hash Burger combines a crispy chicken patty with savory hash browns, making it enjoyable even for those new to mala flavors. The McCrispy Mala Classic Burger focuses on the intense mala sauce itself, delivering a deeper and richer mala taste experience.

For mala enthusiasts, the "Mala Seasoning McShaker" is also sold separately. Customers can add this seasoning not only to the new burgers but also to a variety of side items such as French fries and McNuggets, offering a unique way to create their own personalized mala menu.

This campaign features Yunho of TVXQ as the model. McDonald's has released the "4th Lesson of Passionate Mala Flavor" video, which cleverly demonstrates how to enjoy mala flavors step by step, using Yunho's song "Thank U"-a track that gained significant online attention last year with the phrase "This is the first lesson."