Everyone Is Jumping In for Profit... Now Even Bedding Stores Join Gukbap and Chicken Feet Shops Selling "Dujjon Cookie"

Sales Channels Expand to Unrelated Businesses
Bait Product Strategy Raises Food Safety Concerns
"Will It Follow the Tanghulu Trend?" Doubts Over Craze's Longevity

The "Dubai Jjondeuk Cookie" (hereafter referred to as Dujjon Cookie), which has emerged as a phenomenon in the dessert world, is now being sold at completely unrelated businesses such as bedding stores, gukbap restaurants, and chicken feet eateries, placing it at the center of controversy. Some online users view this as the peak of the trend and point to consumer fatigue, while others continue to line up for the treat, fueling the ongoing craze.

A bedding store has emerged that sells the recently popular dessert "Dubai Jjondeuk Cookie (Dujjon Cookie)," attracting significant attention. Online community

On January 19, a post in an online community stating, "There is a bedding store selling Dujjon Cookie," drew significant attention. The author reported, "A bedding store in Yangcheon-gu, Seoul is selling Dujjon Cookie, and it was even sold out." Some interpret the reason for non-food stores carrying Dujjon Cookie as a type of 'bait product strategy' designed to increase exposure on delivery apps.

In fact, recent reviews on social networking services (SNS) have reported sightings of Dujjon Cookie being sold at barbecue restaurants, sushi bars, naengmyeon shops, and even noodle and sashimi restaurants. However, reactions from online users are divided. Some say, "Now it's being sold at chicken feet eateries, bedding stores, and gukbap restaurants. The trend has reached its peak," while others comment, "They don't even offer delivery, but they're doing this because it's profitable."

Some users are raising concerns about possible violations of the Food Sanitation Act. Comments such as, "Did the bedding store register as a food retailer?" and "Who knows if the hygiene is up to standard?" reflect these worries. On the other hand, there are still those who mention the long queues and ongoing consumer demand, saying, "I haven't tried it yet. The line is too long, so I'll try it when the hype dies down." Some even analyze that the Dujjon Cookie craze will be a short-lived trend, similar to the "Tanghulu phenomenon" in the past. One user predicted its imminent disappearance by saying, "Tanghulu is probably waiting for Dujjon Cookie in the afterlife." Meanwhile, some self-employed business owners defend the phenomenon, saying, "It's tough to make a living from our main business, so we need additional sources of income," describing it as a survival strategy.