'Gold and Silver Investment' Gains Popularity... Lotte Homeshopping Expands 'Gold and Silver Shop Live' Broadcasts

Guerrilla Broadcast on 'Elive' at 6 p.m. on January 21
Limited Quantities of Gold and Silver Bars by Weight

On January 20, Lotte Homeshopping announced that it will expand its mobile live broadcasts with a gold and silver shop concept, in response to the growing demand for investment in safe-haven assets.

At 6 p.m. on January 21, the company will hold a guerrilla broadcast selling limited quantities of physical gold and silver assets. During the broadcast, it will offer products from Samsung Gold Exchange, which boasts an 81-year history, including the 'Silver Bar (1000g)' and the 'Gold Bar (50g) & Silver Bar (100g) Set.' Prices will be set based on the international market rate on the day of the broadcast, and only products from specialized companies that directly manage everything from production to distribution have been carefully selected.

Lotte Homeshopping 'Gold and Silver Shop Live' Broadcast Screen. Provided by Lotte Homeshopping

The silver bar, which has averaged 300 million won in pre-orders for each broadcast, will be sold in limited quantities as a token of appreciation to customers. The gold bar and silver bar set is a popular product that achieved 700 million won in order value during the previous broadcast.

Various discounts will also be offered during the broadcast. At 9 p.m. on the same day, the 'Byeongo Year Horse Gold Bar' from the precious metals specialist Asia Gold will be introduced, and on January 22, Samsung Gold Exchange's 'Horse Silver Bar' and 'Janmang Loopy Gold Bar' will be featured during the regular broadcast.

Since Lotte Homeshopping launched its first 'Gold and Silver Shop Live' broadcast through the mobile live platform 'Elive' in October last year, the order value this month has grown more than fourfold compared to the first month. More than half of purchasing customers are in their 30s and 40s, indicating that interest in physical assets is rapidly spreading among younger generations.

Kim Yutaek, Head of Mobile Division at Lotte Homeshopping, said, "As interest in safe-haven assets grows, we are strengthening our mobile content so that customers can purchase gold and silver products rationally, with trustworthy information and benefits." He added, "We will continue to create a shopping environment where customers can safely purchase physical assets, based on transparent information and a verified distribution system."