Gangwon The Mall Holds Lunar New Year Special Exhibition "As You Say, Horse!"...Up to 30% Off

Outstanding Local Products at Unprecedented Discounts for a Month
Gangwon Province Mobilizes Efforts to Stabilize Holiday Prices
Gangwon The Mall Hosts Special Exhibition with Participation from All Cities and Counties

Gangwon Special Self-Governing Province's official online shopping mall, Gangwon The Mall (gwdmall.kr), will hold a Lunar New Year special exhibition titled "As You Say, Horse!" to celebrate 2026, the Year of the Red Horse (Byeongo Year).

Gangwon The Mall 'No Need to Say' Image. Provided by Gangwon Province

This special exhibition will run for one month, from January 19 to February 18, offering outstanding products from within the province and popular items from 18 cities and counties at discounted prices, aiming to help stabilize holiday shopping costs for the Lunar New Year.

During the event, Gangwon The Mall will operate a dedicated exhibition section featuring special Lunar New Year products and has prepared a variety of discounts and interactive events to reduce the financial burden on consumers.

Key benefits include a 30% discount coupon applicable to exhibition products and a 20% discount coupon that can be used on all items, both available on a first-come, first-served basis every Tuesday at 3 p.m.

Additionally, an interactive event will be held where users can receive reward points by clicking on the "Red Horse" image that appears while using the shopping mall, providing an extra layer of fun for participants.

Furthermore, to commemorate the Byeongo Year, a unique event will grant reward points to new members whose names include "Byeongo" if they leave a comment.

In addition, Gangwon The Mall will expand its consumer reach through collaborations with external distribution channels.

During the event period, discount promotions will also be held at the Gangwon The Mall brand section within the affiliated Post Office Shopping Mall,

and Lunar New Year special exhibitions will be simultaneously launched at shopping malls linked to 18 cities and counties within the province, allowing consumers to purchase local specialties at reasonable prices.

Kim Manho, Director of Economic Affairs for Gangwon Special Self-Governing Province, stated, "We have prepared this Lunar New Year special exhibition with the vibrant energy befitting the Year of the Red Horse in 2026. We hope this event provides consumers with a rational holiday shopping opportunity and offers local producers a chance to expand stable sales channels, so that everyone can enjoy a warm and abundant Lunar New Year."