Recruitment Open from January 19 to February 8
Number of Ambassadors Increased to 20
SK hynix announced on January 19 that it is recruiting for the "2026 University Student Ambassador" program. The application period runs from today until February 8. Applications are accepted through the ambassador recruitment website.
Any university student interested in SK hynix and content creation activities is eligible to apply. The number of ambassadors will be increased from 12 last year to 20 this year. The selected student ambassadors will participate in the program for about seven months, from April to October, planning and producing a variety of content focused on SK hynix’s corporate culture, job roles, and technologies from a student’s perspective. Through these activities, they will serve as a bridge to communicate SK hynix’s corporate story to the public in a more approachable way.
The "SK hynix University Student Ambassador Program" was first introduced last year. Over approximately nine months, the student ambassadors planned, produced, or participated in the creation of more than 250 pieces of content, achieving a cumulative total of 18 million views across digital platforms such as the SK hynix newsroom, YouTube, and Instagram. Based on these results, the student ambassador program is credited with helping to expand SK hynix’s image as a technology-driven B2B company to be more accessible to the general public. In particular, the program has played a role in lowering barriers to entry and building empathy for the semiconductor industry by producing content that reflects the language and perspective of the younger generation.
SK hynix stated, "The university student ambassador program is more than just a promotional activity; it is an important communication channel for expanding connections with future generations," adding, "We hope that in 2026, the creative perspectives and storytelling of university students will help deliver the value of SK hynix even more widely."
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