Poke All Day Launches Five "Balance Box" Wellness Meals for On-the-Go Healthy Eating

Wellness Life Platform
3,000 Won Discount When Ordering Through the Poke All Day Order App

Poke All Day, the premium poke brand operated by Neo FNB, has strengthened its wellness meal lineup with the launch of five new "Balance Box" menu items. Introduced under the slogan "Different Goals, One Standard for Health," these new menu items are designed based on a balanced ratio of carbohydrates, protein, and fat, allowing consumers with different fitness goals and lifestyles to choose according to their individual needs.

The Poke All Day Balance Box was developed with the idea that while people have various reasons and methods for exercising, the body’s basic nutritional requirements remain the same. The menu features a "perfect macronutrient balance" tailored to different fitness goals such as bulking up, cutting, and maintenance. Packaged in a convenient lunchbox format, it is designed for easy consumption anytime, anywhere, embodying the "Wellness in One Hand" and "Small Acts of Self-Love Repeated Every Day" concepts of the All Day Ritual.

The new menu was designed with the direct involvement of Dr. Kim Jooyoung, who has served as a nutrition coach for national and professional athletes, enhancing its expertise and credibility. The Balance Box lineup consists of five types. The Bulking Up Balance Box, focused on muscle growth and energy replenishment, includes two options: the Beef Balance Box and the Chicken Breast Balance Box, both optimized for post-workout recovery and muscle development. The Cutting Balance Box, which is light yet nutritionally complete, features a Tofu Mushroom Balance Box made with plant-based protein, offering low fat and manageable calories. The Maintenance Balance Box, designed for balancing daily life and diet, is based on a sustainable eating concept and includes two options: the Chicken Thigh Balance Box and the Smoked Duck Balance Box.

In addition to nutritional balance, the new menu also excels in taste. The diverse lineup includes Seaweed Pesto, which enhances flavor when mixed with whole grain rice; roasted vegetables with a subtle smoky aroma and natural sweetness; low-sugar beet hummus made exclusively from beets to reduce sugar content; and roasted tofu with a crispy exterior and moist interior. Both the Seaweed Pesto and low-sugar beet hummus can be selected according to customer preference, and the rice portion can be customized to 100g, 150g, or 200g, allowing for a personalized meal plan.

Alongside the launch of the Balance Box, a new low-sugar Spicy Oriental Sauce has also been introduced. Each 35g pack contains only 1.5g of sugar, making it suitable for consumers managing their diet. The sauce lineup, which maintains nutritional balance without sacrificing flavor, is said to further elevate the completeness of the Balance Box.

To celebrate the launch, Poke All Day is offering special benefits for customers using its proprietary order app. First-time users who download the order app will immediately receive a 3,000 won discount coupon, which can be used to purchase a Balance Box at a reduced price. Additionally, the more customers order through the app, the more experience points and levels they gain, unlocking further benefits, thus providing tangible rewards for those who regularly enjoy wellness meals.

A Poke All Day representative stated, "In line with the growing consumer interest in balanced macronutrients, we have launched this new lunchbox-style menu. The Poke All Day order app is the beginning of a wellness life platform, designed to help customers enjoy delicious, healthy, and sustainable meals in their daily lives."

The representative added, "We hope that through the Balance Box, which delivers both nutrition and flavor, everyone can experience a healthy meal tailored to their individual fitness goals and lifestyle."