Authentic Financial Group Strengthens Growth Axis Through Hybrid Channel Organizational Advancement

Authentic Financial Group, which has been achieving remarkable growth under the slogan "The Finance Wears Fashion," is redefining its hybrid (TM) channel as a strategic channel based on data, indicators, and risk management, rather than focusing solely on short-term performance. The company is also strengthening its organizational structure by appointing Kim Mira as the new Executive Vice President, who brings extensive experience in the relevant field.

As the general agency industry is once again paying attention to the TM channel, Authentic Financial Group is pursuing a phased expansion strategy. Rather than simply focusing on expansion, the company is refining its standardized operating structure and performance management system. In particular, given that the hybrid (TM) channel requires managing both the speed and quality of customer interactions, the standardization of the organization and the sophistication of the operating model have emerged as key tasks.

With the appointment of Kim Mira as Executive Vice President, Authentic Financial Group plans to accelerate the advancement of its hybrid (TM) organization. Kim Mira has accumulated years of experience in operating and managing the performance of hybrid (TM) organizations and is recognized as an expert with strong field execution capabilities as well as expertise in building standardized operating structures and management systems. Centered around Kim Mira, the company intends to reorganize the operation, training, and performance management systems of the hybrid (TM) channel and focus on strengthening channel competitiveness.

A company representative stated, "Simply increasing call volume is not enough to ensure sustainable growth for the hybrid (TM) channel. We believe it is necessary to design performance in a way that is reproducible through structure and indicators, rather than relying on individuals, and to take an approach that encompasses both organizational management and consumer protection."

In fact, through this expansion, Authentic Financial Group aims to move away from an individual competency-dependent operation by systematizing training, operations, and management indicators, with a focus on qualitative growth centered on retention rates and complete sales. Additionally, from a performance management perspective, the company is placing emphasis on reducing short-term performance fluctuations and establishing an operational structure that enables stable, recurring results.

Kim Mira, Executive Vice President, commented, "The hybrid (TM) channel is not about hiring more people; it is a channel where performance is achieved by properly designing the structure. I will focus on narrowing the gap between the field and headquarters and consistently establishing standards for training, operations, and performance management to create a sustainable growth model."