Ace Bed Unveils Second Story of "Ace in the Strange Land of Science"

Portraying the Bed as a Scientific Recovery Device
Delivering the "Bed = Science" Message

On January 19, Ace Bed announced the release of the follow-up video, "Science Against Time," as part of its TV commercial campaign "Ace in the Strange Land of Science."

"Ace in the Strange Land of Science" is a TV commercial campaign that visually depicts a so-called "world where everyone can enjoy a good night's sleep" through fairy tale-inspired motifs and fantasy-style direction. The new "Science Against Time" episode is a sequel that continues the narrative of the launch episode released in the second half of last year.

Still cut from Ace Bed's TV commercial campaign "ACE in the Strange Land of Science," the episode "Science Against Time." Ace Bed

This advertisement portrays Ace Bed not as a simple piece of furniture, but as a "scientific recovery device" that restores a tired body as if turning back time. Instead of directly explaining the functions of the mattress or the brand’s technological prowess, the ad visualizes the effects of quality sleep through a depiction of altered time flow. The company explained that this approach vividly demonstrates that the message "Bed = Science" is not just a slogan, but the core value of the brand that transforms quality of life.

Over the years, Ace Bed has introduced the "Bed = Science" message to consumers through various campaigns. The "Ace in the Strange Land of Science" campaign expands the brand’s core value into a unique worldview, and the previously released launch episode has accumulated 76 million views on YouTube.

An Ace Bed representative stated, "If the previous launch episode served as the prologue to Ace Bed’s new worldview, this 'Science Against Time' episode focuses on showing how our bed science and technology can change consumers’ daily lives," adding, "We believe consumers will be able to intuitively experience the value of recovery through quality sleep in their everyday lives."