Lee Hwanju, President of KB Kookmin Bank: "We Must Become the Standard of the Financial Industry in 10 Years"

2026 Strategy Meeting Held

Lee Hwanju, President of KB Kookmin Bank, is delivering a presentation at the "KB Kookmin Bank Strategy Meeting 2026" held on the 17th at the Kintex Exhibition Center 1 in Ilsan. Provided by KB Kookmin Bank

Lee Hwanju, President of KB Kookmin Bank, stated, "We must continue to enhance our value so that we can become the standard of the financial industry in 10 years."

According to KB Kookmin Bank on January 18, President Lee emphasized this point to more than 3,000 executives and employees at the "KB Kookmin Bank Strategy Meeting 2026" held the previous day at Kintex Exhibition Hall 1 in Ilsan.

President Lee presented this year's strategic goal as "Consolidating our position as the number one bank by not only maintaining retail finance leadership, but also establishing corporate finance leadership and innovating customer experience." He also introduced the core themes for strategic execution as ▲ progressive transformation of business and sales methods, and ▲ expansion to new customers and markets.

He stressed, "This year, we will implement our management strategy by prioritizing consumer rights and customer trust above all else," and added, "Let us all embark on this new journey of challenges together."

Yang Jonghee, Chairman of KB Financial Group, also remarked in his congratulatory address, "For the next 10 years, we need extraordinary determination and effort for 'transformation,' which means parting with what is familiar, and for 'expansion,' which means embracing the unfamiliar. The trust of customers who choose to do business with KB Kookmin Bank is our most valuable asset and the source of our competitiveness."

Meanwhile, as part of its commitment to inclusive finance, KB Kookmin Bank replaced the luncheon typically provided to attendees at the event with a recommendation to use local small business restaurants in the surrounding area. The bank explained that this initiative was intended to contribute to revitalizing the local economy and to add meaning in terms of creating social value.