BBC: "Hundreds of Cookies Sell Out Within Minutes"
"Even a Dujjonku Map Emerges... Prices Expected to Rise"
As the Dubai Chewy Cookie (Dujjonku) craze continues, the BBC in the United Kingdom has also focused on this phenomenon. The BBC found it interesting that not only bakeries but also regular restaurants are making and selling Dujjonku.
On January 14 (local time), the BBC reported that a dessert inspired by Dubai chocolate is gaining huge popularity in South Korea. The report noted that cookies containing pistachio spread, kadaif, and marshmallow are so sticky and rich that they are now in short supply in South Korea.
The BBC stated that shops are selling hundreds of cookies within just a few minutes, and that the prices of key ingredients are soaring due to this craze. The dessert first gained popularity last September when Jang Wonyoung of the girl group IVE posted a photo on Instagram. Currently, the cookies are being sold for between 5,000 and 10,000 won, but prices are expected to rise further due to strong demand.
The BBC also reported that it is interesting to see not only dessert shops and bakeries, but also a wide variety of restaurants, from sushi places to cold noodle specialty shops, selling the cookies. Due to the high demand among Koreans, there is even a real-time map tracking stores selling the cookies and their inventory levels.
Several food critics pointed to the "thick and dense texture" as the reason for the Dubai Chewy Cookie's success in South Korea. The BBC described this phenomenon as "an example of a global dessert combining with Korean consumer culture to create an explosive trend."
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