[Market Focus] NBT Surges on Hopes for Concrete Stablecoin Policy

NBT is surging by more than 20%. This is interpreted as being driven by expectations for related businesses as regulations on stablecoins become more concrete.

As of 10:46 a.m. on January 16, NBT was trading at 2,460 won, up 490 won (24.87%) from the previous trading day.

Deputy Prime Minister and Minister of Economy and Finance Koo Yuncheol recently stated that digital assets, including stablecoins, have the potential to fundamentally change the existing financial and foreign exchange transaction paradigm. He announced plans to establish regulations for cross-border transactions and measures to prevent circumvention by the end of this year, in line with the legalization of stablecoins.

Last year, NBT entered the stablecoin business in earnest and is currently conducting a proof of concept (POC) for a new advertising and reward model utilizing stablecoins. Based on its core Offerwall business model, the company is planning to commercialize stablecoin point management. Until the government provides concrete guidelines through legalization, NBT is known to be focusing on exploring new business opportunities through POC, remaining in the exploratory stage.

NBT operates Addison, the largest offerwall network in Korea. Over 70 major domestic and international platforms, including Naver Pay, Naver Webtoon, Toss, and Baemin, have maintained long-term partnership agreements with the Addison offerwall.