Seven Gift Sets Ranging from Premium to Value-for-Money
Samjin Fishcake has launched a range of Lunar New Year gift sets designed to reduce the burden of high prices while delivering both practicality and quality, in time for the holiday season.
Recently, there has been a clear trend among consumers to prioritize practicality and quality in holiday gifts while minimizing costs. In line with this trend, Samjin Fishcake has introduced seven types of Lunar New Year gift sets, ranging from premium to value-for-money options.
The flagship premium product, the 'Lee Geumbok Masterpiece' gift set, is made with 100% pollock as the main ingredient and meets gluten-free standards (20mg/kg or less), emphasizing its commitment to quality. The set features products personally selected by Lee Geumbok, the daughter-in-law of Samjin Fishcake’s founder and a master fishcake artisan with over 30 years of experience.
The 'Lee Geumbok Masterpiece Special Set' weighs approximately 3.7kg and includes premium fishcake for hot pot, spinach, bracken, chive cabbage fishcakes, grilled corn cheese and potato butter fishcakes, hot pot sauce, white tartar dip, and handmade fishcakes featuring abalone, scallop, shrimp, and octopus. This product is limited to 1,300 sets during the holiday period. The 'Lee Geumbok Masterpiece Set' weighs about 2.7kg and is designed for versatile cooking applications.
Both products come with a 25% discount coupon for use at the official Samjin Fishcake online store and a 5,000 won discount coupon for in-store purchases over 10,000 won at direct-operated stores, offering additional value alongside the premium selection.
The mid-range 'Samjin Premium Set' centers on best-selling fishcakes and sauces. Set No. 1 focuses on convenient cooking, while Set No. 2 expands the selection by including whole shrimp rolls and boneless bars.
The value-for-money '1953 Set' pays homage to Samjin Fishcake’s tradition since 1953, offering traditional fishcakes and sauces at an affordable price, making it a practical holiday gift option.
In addition, Samjin Fishcake has relaunched the 'Samjin Hansangcharim Set,' first introduced last Chuseok, with a renewed lineup for this Lunar New Year. Composed of frozen home meal replacement (HMR) products, this set allows consumers to easily enjoy fishcake dishes both during the holiday and in everyday meals.
The 2026 Lunar New Year gift sets from Samjin Fishcake are available for purchase with free delivery via phone orders and the online store until February 10, and can also be bought in person at direct-operated stores nationwide. Customers making bulk purchases can receive up to a 10% discount, depending on the quantity ordered.
A representative from Samjin Fishcake stated, "Our fishcake gift sets have been designed to reflect changing holiday consumption trends," adding, "By offering both premium and value-for-money options, we are expanding the choices available to consumers."
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