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Minister Choi Hwiyoung: "We Must Shift to Performance-Driven Administration That Delivers Tangible Results for the Public"

Second Work Report Meeting of Affiliated and Public Institutions Including Seoul Arts Center

On January 14, Choi Hwiyoung, Minister of Culture, Sports and Tourism, emphasized performance-driven administration that delivers tangible results for the public during the second work report meeting of the Ministry of Culture, Sports and Tourism-affiliated and public institutions, held at the Content Korea Lab (CKL) Corporate Support Center in Jung-gu, Seoul.


Minister Choi stated, "We must clarify our performance goals and shift to a visible, results-oriented administration that the public can truly feel," adding, "I hope each institution will proactively respond to on-site demands and take the lead in driving change and innovation for a major leap forward as a cultural powerhouse."


This work report meeting was divided into three sessions for 24 institutions, including the Seoul Arts Center and Gugak Broadcasting, focusing on: establishing the foundation for a cultural powerhouse, fostering the 'K-Culture' industry, and revitalizing tourism, sports, and communication.

Minister Choi Hwiyoung: "We Must Shift to Performance-Driven Administration That Delivers Tangible Results for the Public" Choi Hwiyoung, Minister of Culture, Sports and Tourism, is delivering a speech at the second work report meeting of the Ministry of Culture, Sports and Tourism-affiliated and public institutions held on the 14th at the CKL Corporate Support Center in Jung-gu, Seoul.
[Photo by Ministry of Culture, Sports and Tourism]

The first session, dedicated to establishing the foundation for a cultural powerhouse, included 11 institutions such as the Seoul Arts Center, Gugak Broadcasting, Korea Craft & Design Foundation, Korea Cultural Heritage Foundation, National Museum Cultural Foundation, National Asia Culture Center Foundation, Korea Culture & Tourism Institute, Korea Culture Information Service Agency, Korea Disability Arts & Culture Center, Korea Traditional Performing Arts Foundation, and Seoul Performing Arts Company. Participating institutions discussed ways to promote performances, traditional Korean music, and arts and culture for people with disabilities so that the public can enjoy them in daily life, as well as strategies to enhance the global competitiveness of crafts, Hanbok, and museum products.


Minister Choi urged the Seoul Arts Center to develop plans that ensure both public value and financial soundness. For the Korea Craft & Design Foundation, he called for efforts to promote Hanbok globally, noting the increased interest in traditional Korean attire such as durumagi and gat thanks to "K-Pop Demon Hunters." He also requested that the Korea Culture & Tourism Institute and Korea Culture Information Service Agency develop timely approaches to utilize statistics in the cultural tourism sector and cultural data, which form the foundation of 'K-Culture,' by leveraging artificial intelligence (AI).


The second session, focused on fostering the 'K-Culture' industry, included six institutions: Korean Film Archive, Korea Media Rating Board, Game Rating and Administration Committee, Korea Copyright Commission, Korea Copyright Protection Agency, and Korea Press Foundation. The Korean Film Archive voiced concerns about the low digital conversion rate compared to its accumulated materials, and agreed to discuss solutions separately with the Ministry. The Korea Copyright Protection Agency, anticipating the imminent passage of the Copyright Act to eradicate illegal distribution of 'K-Content,' decided to work closely with the Ministry to ensure that illegal content is promptly eliminated once the law takes effect.


Minister Choi emphasized to the Game Rating and Administration Committee the need for active protection of the gaming industry, pointing out that the industry perceives the response to illegal private servers as insufficient. He also asked the Korea Press Foundation to strengthen support for local newspapers, which are grassroots media outlets, in order to overcome the crisis of regional decline.


The third session, aimed at revitalizing tourism, sports, and communication, involved seven institutions: Grand Korea Leisure, Korea Sports Promotion Foundation, Sports Ethics Center, Taekwondo Promotion Foundation, Korea Center on Gambling Problems, Korea Foundation for International Broadcasting, and Korea Anti-Doping Agency. Minister Choi stressed the importance of thorough management of sports facilities by the Korea Sports Promotion Foundation to create a safer sports environment, and highlighted the need for the Sports Ethics Center to establish conditions where athletes can be protected and report issues safely. He also proposed that the Korea Foundation for International Broadcasting expand content across more diverse platforms as a national overseas promotional broadcaster, in line with changes in the media environment.


The Ministry of Culture, Sports and Tourism plans to release the main content of the second work report through its website and the websites and social media channels of each institution starting January 16. The video of the meeting will also be released later on the Ministry’s YouTube channel.


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