Shinsegae Department Store Holds "Baby Welcome Week" ... Up to 40% Off at 44 Infant and Child Brands

Held at All 13 Stores Nationwide Until January 22

Shinsegae Department Store announced on January 15 that it will hold the "Baby Welcome Week" event at 13 locations nationwide until January 22.

The event, themed "Baby Welcome Week," will feature 44 participating brands. The premium parenting solution brand "Bugaboo" will offer a 5% discount not only on its main strollers such as "Butterfly2," "Dragonfly," and "Fox5 Renew," but also on the high chair "Giraffe." In addition, "Artipoppe," a brand known for its baby carriers, will provide a 5% discount on all products. Customers can also receive an additional benefit of earning 5% of their purchase amount back as Shinsegae Rewards, which can be combined with other offers.

Shinsegae Department Store Gangnam Branch Children's Store. Provided by Shinsegae Department Store

Essential clothing and items for newborns will be discounted by 10% to up to 40%, depending on the brand. Special deals are also available for each brand. Representative items include the "Absorba" Naro Bamboo Newborn Series for 99,000 won, the "Bluedog Baby" Cutie Check Bodysuit Set A for 60,000 won, and the "Orcit?" Playwear for 9,900 won.

On the 10th floor Kids Stage at the Gangnam Branch, the first offline pop-up store for the mini scarf brand "Minidoudou," which has caused a sell-out frenzy on social networking services, will be open until January 22. At the Centum City Branch on the 6th floor, the first pop-up store in the Busan area for the children's magnetic board brand "Noriter Project" will be held until January 28. At Daegu Shinsegae on the 7th floor, a pop-up store celebrating the launch of the British premium stroller brand "egg" convertible model will run until January 22.

Sun Hyunwoo, Head of Fashion at Shinsegae Department Store, said, "With the continuously increasing number of newborns and the steady growth of the newborn category, we are hosting 'Baby Welcome Week' to continue this positive trend and to celebrate pregnancy and childbirth with abundant benefits. It will be a great shopping opportunity for expectant parents and customers preparing gifts."