Goobne Chicken Opens Second Texas Store, 'Katy Branch,' in Houston Area

Targeting Local Tastes with "Gochu Basasak" and "UFO Chicken"

GN Food, the operator of Goobne Chicken, announced on January 14 that it will open a new store, the 'Katy Branch,' in the Houston area of Texas, USA.

Katy, where the store is located, is a suburban city west of Houston, Texas, forming a mixed commercial district that combines residential, commercial, and office functions. In particular, the area is considered to have high growth potential, as demand for Asian cuisine, Korean food, and chicken is rapidly increasing due to the recent rise in Asian and Hispanic populations.

Texas 2nd Branch 'Katy Branch' Opened in Houston, USA. Goobne Chicken

The signature menu items at the newly opened Katy Branch are the global bestseller 'UFO Chicken' and 'Gochu Basasak.' 'UFO Chicken' is a platter featuring two types of oven-roasted chicken served with cheese fondue, making it popular for sharing among groups. 'Gochu Basasak' uses a powder containing Cheongyang chili peppers, offering a crispy exterior and juicy interior, and is characterized by its refreshingly spicy flavor.

The oven-cooking method, which does not involve deep-frying, is recognized by overseas consumers as a healthy option and serves as a differentiating factor in a market traditionally centered on fried chicken. Another advantage is that the cooking process is simple, allowing for consistent product quality.

Goobne Chicken is conducting customized marketing strategies tailored to local characteristics to better connect with local consumers. The company is introducing lunch set promotions for office workers and weekend bundle menus for families, while also strengthening its engagement with local customers through collaborations with local schools, churches, Asian communities, and influencers.

With continued interest in Korean culture in the North American market, Goobne Chicken plans to focus on stabilizing the operations of its existing stores and building consumer trust, rather than pursuing aggressive expansion. Based on this foundation, the company aims to gradually expand its presence in the North American market.

A GN Food representative stated, "Goobne Chicken is capturing the tastes of local customers with its unique oven-roasted chicken flavor and quality, achieving a high rate of repeat visits," adding, "We plan to expand our range of affordable meal options that can be conveniently enjoyed at overseas locations, including in the United States, and further establish ourselves as a familiar brand among local consumers."