Shinsegae Casa: "Junior and Kids Furniture Sales Up 20% Ahead of New School Year"

Promotion Runs Until February 22
Targeting the New School Year Demand

Shinsegae Casa announced on January 13 that sales of junior and kids furniture under its premium living and lifestyle brand 'Casamia' grew by approximately 20% year-on-year during the two-month period from November to December last year, ahead of the new school year season.

This growth is attributed to the increasing trend of parents continuing to invest in their children even during economic downturns, leading to a higher demand for more systematically organized student rooms.

As consumers increasingly prioritize practicality, safety, and efficient use of space over price, Shinsegae Casa explained that its smart modular system furniture lines, 'New Abil' and 'Noah', have continued to enjoy steady sales. The new product, 'New Abil Daybed', has also received a positive response from consumers, as its guard structure is designed for safe independent sleeping from early childhood and can be attached or detached according to the child's growth and convenience.

Casamia's junior furniture 'New Avil'. Shinsegae Casa

In response to this demand, Shinsegae Casa is ramping up efforts to target the student furniture market by enhancing its new school year promotion benefits until February 22. Signature student furniture series such as New Abil, Noah, and Noel will be offered at a 10% discount for individual items, and a 15% discount will be applied when a desk is purchased as a set with an upper cabinet or bookshelf.

For bed set purchases, beds will be offered at a 15% discounted price, and discontinued products will be available at discounts of up to 50%.

This promotion also includes home office furniture. For five home office furniture lines-Pisano, Havel, New Libro, New Gerald, and MA Raphael-a 10% discount will be offered when purchasing two or more desks or bookshelves. In addition, customers who purchase desks from the Casamia or Designers Collection will be able to buy New Ray, Denit, Loti, and Kaf chairs at a 10% discount. Customers who purchase more than 1.5 million won worth of children's room and home office products will also receive a 100,000 won gift certificate.

A Shinsegae Casa representative stated, "Even in the current economic slowdown, the trend of properly preparing spaces for children is becoming even more pronounced ahead of the new school year season," adding, "We plan to continue strengthening our lineup of high-quality products that combine design and functionality, taking into account both lifestyle patterns and space utilization."