Woori Card Proclaims Financial Consumer Protection Charter

CEO Jinseong Won and All Executives Attend
Announcement of Eight Principles... Customer Interest-Oriented Management

Woori Card announced on January 12 that it has proclaimed the "Financial Consumer Protection Charter" to make financial consumer protection the highest priority in its business activities.

Jinseong Won, CEO of Woori Card. Woori Card

The event was held on January 9 at the Woori Card headquarters in Gwanghwamun, Jongno-gu, Seoul, with CEO Jinseong Won and company executives and employees in attendance.

The charter is based on the recognition that "finance exists on the foundation of consumers' daily lives and trust," and consists of eight principles and implementation standards for financial consumer protection.

Reflecting the Financial Consumer Protection Act and the policy direction of financial authorities, the charter outlines Woori Card's principles and standards for effectively protecting consumer rights throughout the entire process, from product development and sales to after-sales management.

The charter includes: ▲Customer interest-oriented management ▲Proactive consumer protection focused on prevention rather than post-event remedies ▲Guaranteeing sufficient explanation and the right to know ▲Protection of financially vulnerable groups ▲Establishing a responsible sales culture ▲Prompt and fair complaint handling ▲Strengthening information protection in the digital finance environment ▲Establishing a robust financial consumer protection governance system.

Going forward, the company plans to move away from performance- or practice-oriented sales, strengthen the principle of responsible sales that prioritizes customer needs and suitability, and further advance internal controls and pre-consultation systems to prevent mis-selling.

Woori Card will also operate tailored protection procedures that reflect the characteristics of financially vulnerable groups such as the elderly, youth, and people with disabilities, thereby simultaneously improving financial accessibility and protection levels.

A Woori Card representative stated, "The charter is not just a declaration; it is a code of conduct that all employees must prioritize on the front lines of their work," adding, "We aim to become a card company that consumers can trust, recognizing that financial consumer protection is directly linked to corporate sustainability."