Alton: "Maximizing Corporate Value Through Digital Transformation and Major Orders in 2026"

Fifth from the left in the front row, Kim Sinseong, CEO of Alton, along with executives and employees, are posing for a commemorative photo. Provided by Alton

Alton, a company specializing in smart personal mobility led by CEO Kim Sinseong, announced on January 12 that it has finalized its 2026 business strategy as "strengthening internal controls and sales efficiency through digital transformation (DX)" and will mobilize its company-wide capabilities to maximize corporate value.

Despite external management crises such as exchange rate increases and a sluggish domestic market, Alton has achieved solid structural improvements through rigorous restructuring and management innovation. Starting this year, the company will further solidify its internal control system based on an advanced IT infrastructure, while also radically overhauling its sales management system by integrating AI chatbot technology into its B2B mall dedicated to dealerships.

In particular, after successfully internalizing the "Putty Process" last year and establishing a solid profit base, Alton will actively enter the Chinese local market this year, expanding its global footprint. In addition, on January 9, the company signed a mega-supply contract equivalent to approximately 42% of its recent sales (over 62% of last year's order volume), which is expected to drive significant cost savings and record-breaking growth this year.

Alton has optimized its inventory management system-a chronic challenge in the bicycle industry-by adopting the latest operating software and cloud services. Through this, the company aims to maintain one of the lowest inventory rates in the industry, thereby securing stable operating cash flow.

Notably, the company will fully integrate its previously offline-focused sales platform into an online B2B purchasing system. This "one-stop" system, which handles everything from ordering and inventory management to settlement, aims to increase the B2B sales ratio to about 90% of total direct sales by 2026. The existing sales organization will be restructured to focus on developing new markets and managing strategic clients, which is expected to further enhance the company's overall sales productivity.

Alton is also accelerating digital innovation in customer service (A/S). By introducing an AI chatbot, the company will establish a 24-hour real-time response system and automate routine inquiries. The specialized personnel thereby secured will be redeployed to high-value-added services such as advanced technical consultations and urgent responses, maximizing customer satisfaction.

Furthermore, Alton plans to implement "data-driven management" in the field by precisely analyzing big data accumulated during chatbot consultations and applying the insights to product improvement and service strategy development.

CEO Kim Sinseong of Alton stated, "Through rigorous normalization efforts, we have completed all preparations to leap forward as a smart personal mobility company," adding, "We are declaring 2026 as the 'Year of Execution' and will rapidly implement all management strategies to secure structural competitiveness and maximize corporate value."