Emart Launches Pre-Orders for Value-Driven 'Naturalism' Lunar New Year Gift Sets with Up to 35% Off

Gift Set Supply Expanded by 20%
2+1 Promotion Also Offered

Emart announced on January 11 that it will expand the supply of its value-driven private brand (PB) "Naturalism" gift sets for Lunar New Year by 20% this year and begin pre-orders.

To meet the demand for practical spending amid high inflation, Emart is offering up to 35% discounts and a 2+1 promotion when customers pay with event cards or earn Shinsegae Points during the pre-order period.

Emart Naturalism Set. Provided by Emart

Key products include the "Low-Carbon Certified Apple & Pear Mixed Set" (total of 12 fruits: 8 apples, 4 pears) and the "Low-Carbon Certified Apple·Pear·Shine Muscat Mixed Set" (2 Shine Muscat grapes, 2 pears, 6 apples), each offered at a 30% discount for 79,800 won and 82,600 won, respectively. Additionally, the "Low-Carbon Certified Hallabong Set" (8-9 pieces) and "Low-Carbon Certified Daebong Persimmon Dried Persimmon Set" (16 pieces) are also available at a 30% discount for 49,980 won and 63,000 won, respectively.

The eco-friendly packaging, reflecting the Naturalism philosophy, also stands out. The "Low-Carbon Certified Triple Apple Set" (49,980 won, 9 apples including Shinano Gold, Peach Apple, and Fuji varieties) features enhanced sustainability by replacing conventional plastic cushioning with 100% paper to reduce fruit damage.

Among the organic processed sets, practical products with strong price competitiveness are highlighted. Notable examples include the "Naturalism Fruit Tea Gift Set," which contains three types of fruit teas made with organic ingredients and Jeju-grown pesticide-free lemons and Hallabong; the "Naturalism Soft Rice Crackers Set," consisting of three varieties made from domestically grown pesticide-free rice flour and antibiotic-free eggs; and the "Naturalism Traditional Beverage Set," featuring two types of traditional Sikhye made from organic malt and rice, as well as organic Sujeonggwa. Each set is priced at 29,800 won and is available with a 2+1 promotion, allowing for cross-purchases.

In addition, Emart is offering a wide variety of organic gift sets in the 40,000 to 50,000 won range, such as the "Organic Shiitake Mushroom Mixed Set" and the "Naturalism Organic Premium Nuts 6-Variety Set," with up to 35% discounts available during the pre-order period.

Beyond the Naturalism line, Emart has also prepared free-range Black Angus meat gift sets. The "Free-Range Black Angus Chilled Short Rib Set" (Australian, 2.8kg) is being offered at a 10% discount for 133,200 won, while the "Free-Range Black Angus Sirloin Steak & Bulgogi Set" (Australian, 1.6kg) is available at a 20% discount for 69,600 won.

Seong Hyunmo, Category Manager for Emart's Eco-Friendly Naturalism division, stated, "As customers across all age groups become more aware of value-driven consumption trends, there is a growing tendency to consider both the meaning and personal preferences behind gifts. We will continue to expand our range of value-oriented gift sets that offer not only practicality but also elegance and thoughtful messages."