Poke All Day Accelerates Wellness Life Platform with Launch of Ordering App

Enhancing Digital Services
Connecting Smart Ordering with Healthy Routines

Premium poke brand Poke All Day is launching its own ordering app, embarking on the creation of a digital-based wellness life platform.

Poke All Day, operated by Neo FNB Co., Ltd., announced that it will officially launch the Poke All Day ordering app on January 12, 2026, to enhance the customer experience. This new ordering app is designed not just for simple ordering, but as a wellness life platform aimed at naturally connecting and establishing healthy choices as part of daily habits.

The Poke All Day ordering app, under the concept of "Order Smart, Live Healthier," provides an easy and convenient ordering environment. Customers can place orders and complete payments in advance before visiting the store, allowing for immediate pickup without waiting in line. The app also enables users to find the nearest store based on their current location, and frequently visited stores can be saved as favorites to make repeat ordering even more convenient.

Notably, the core feature of this ordering app is its growth-based membership structure. As users place orders, make payments, and complete missions through the app, their membership level increases, unlocking greater benefits at each level. This gamified approach is designed to boost customer engagement by allowing users to experience expanding rewards as they level up.

Additionally, Poke All Day's unique weekly mission and badge system encourages the formation of healthy routines. Completing a variety of missions-such as meal selection, partnership missions, and health-related activities-rewards users with benefits, further expanding the brand's engagement with customers beyond just ordering.

System coupons and promotional coupons will be activated sequentially, along with store-specific coupon features. In particular, the company will cover 100% of the costs for coupons issued for first-time visits and by membership level, which is expected to boost franchise store sales and profitability. This initiative aims to further strengthen the win-win relationship between headquarters and franchisees.

To celebrate the launch of the ordering app, an event will be held where every first-time customer will receive a 3,000 won discount coupon.

A Neo FNB representative stated, "In line with the brand value of Poke All Day, we are launching the ordering app as a wellness life platform, going beyond a simple ordering app," adding, "We will continue to enhance the app to provide more benefits and a differentiated experience to our valued customers."