[Today’s New Product] Dunkin Launches Donut Inspired by "Ex-Boyfriend Toast" Recipe

Filled with Blueberry Jam and Cream Cheese Filling

On January 9, Dunkin announced the launch of its new product, the "Blueberry Cream Cheese Donut," inspired by the "Ex-Boyfriend Toast" recipe that gained popularity on online communities.

The "Ex-Boyfriend Toast" recipe originated from a post on an online community in 2018. The story, which went viral on social media, told of someone who couldn't forget the taste of toast made by her ex-boyfriend with cream cheese and blueberry jam, prompting her to ask him for the recipe. The recipe later gained further attention after being featured on variety shows and even attracted international interest.

Dunkin Ex-Boyfriend Toast Donut. Dunkin

The new "Blueberry Cream Cheese Donut" is a limited-edition seasonal product introduced by Dunkin to celebrate the New Year in 2026. Dunkin has reinterpreted the combination, which became an "internet meme" for being so unforgettable that it would make someone reach out to an ex-boyfriend, in its own unique style. The tart-shaped donut is filled generously with cream cheese filling, and a rich layer of blueberry jam is added to the center, creating a soft yet tangy flavor and an appealing appearance.

A representative from BR Korea Dunkin said, "We have recreated the blueberry toast that consumers wanted to try making themselves in the form of a donut," adding, "We hope you will take a keen interest in Dunkin's seasonal campaign, which will continue throughout the year along with the 'Blueberry Cream Cheese Donut.'"