Naver Chzzzyzik to Exclusively Broadcast the 40th Golden Disc Awards Live in Korea

From Live Streaming to Short-Form Clips

Naver announced on January 9 that it will exclusively broadcast the "40th Golden Disc Awards with Upbit," which will be held in Taipei, Taiwan on January 10, live in Korea through Chzzzyzik.

Provided by Naver

Chzzzyzik will deliver live coverage of both the main stage and the red carpet of the awards ceremony. Through its "Watch Together" content, viewers will be able to interact with streamers in real time and share in the excitement of the event.

Chzzzyzik has broadened its connection with fans by sourcing and providing major K-pop awards show content with high viewer demand. In addition, from December 15 of last year to January 6 of this year, it offered past Golden Disc Awards ceremonies in a "24-hour replay" format, heightening anticipation for this year's event.

Naver will also invite clip creators to the venue to capture the vibrant atmosphere in short-form content. This approach has previously been used to support creators' content production activities at events such as the Busan International Film Festival and Milan Fashion Week.

Furthermore, Naver plans to present the "Naver AI Choice" award to the artist who stands out the most on the red carpet, based on analysis using its video comprehension artificial intelligence (AI) technology.

Jang Yeonju, Head of Entertainment Partnerships at Naver, stated, "We have supported users in experiencing entertainment events in diverse ways through platforms like Chzzzyzik and Clip," adding, "Going forward, we will continue to leverage Naver's technology and platform to provide users with a differentiated entertainment viewing experience."