Korean Air Shares 'Love Rice' for 23 Years... 104 Tons Donated

Practicing the Value of Sharing Through Community Engagement

Korean Air announced on January 9 that it had donated 3,000 kg of "Love Rice" to support underprivileged neighbors in the local community in celebration of the New Year. The rice will be distributed to vulnerable households and social welfare facilities within the jurisdiction, as selected by the Gangseo-gu Office.

Korean Air donated 3,000 kg of "Love Rice" on the 8th at Gangseo-gu Office in Seoul. Jin Kyohun, Mayor of Gangseo-gu, Seoul (second from left), and Ji Sanghui, Chairman of the Korean Air Social Service Group (third), along with other officials, are taking a commemorative photo. Korean Air

Korean Air has been holding the "Love Rice" donation event for 23 consecutive years since 2004. By purchasing "Gyeongbokgung Rice," a specialty product of Gangseo-gu, Seoul, where its headquarters is located, the company contributes to revitalizing the local economy. The total amount of rice donated so far amounts to 104 tons. In addition, Korean Air practices sharing management by engaging in a variety of social contribution activities both domestically and internationally, such as charity performances in partnership with the local community and overseas volunteer work to improve poor educational environments.

A Korean Air official stated, "As the world's most beloved global airline, we will continue to strengthen our ties with the local community and provide ongoing support to neighbors in need through diverse social contribution activities."