3 Million Won Shirts... Brad Pitt's Brand "God's True Cashmere" Opens Pop-Up in Gangnam

Pop-Up Store Opens for Two Months on the Second Floor of Shinsegae Department Store Gangnam Branch
Crafted with 100% Premium Italian Cashmere

Shinsegae International announced on January 9 that it will open a pop-up store for the ultra-high-end luxury cashmere brand "God's True Cashmere" on the second floor of Shinsegae Department Store Gangnam Branch on January 16. This will be the brand's first official pop-up store in Korea and will operate for about two months until March 15.

God's True Cashmere is a brand co-founded in Los Angeles in 2019 by renowned Hollywood actor Brad Pitt and jewelry designer and spiritual healer Sat Hari.

It is known that Sat Hari was inspired to create the brand after dreaming of Brad Pitt, who said, "I need more softness in my life," and expressed a desire for a green cashmere shirt.

Founded on a vision of warmth and love, God's True Cashmere presents apparel made from the softest materials in the world. With top-quality materials and exceptional craftsmanship at the forefront, the brand is creating a quiet wave of luxury in the global fashion industry. Its signature product is a 100% cashmere tartan check shirt, priced in the 3 million won range.

God's True Cashmere products are meticulously crafted by artisans using only the highest-grade Italian cashmere. Each shirt is adorned with a total of 11 gemstones, including seven buttons symbolizing chakras (spiritual energy), and features different stones such as amethyst, rose quartz, emerald, and diamond, each hand-finished by Indian artisans. Each gemstone carries a unique meaning and symbolism: emerald represents healing and abundance, while amethyst symbolizes intuition and spiritual harmony.

The pop-up store, located on the second floor of Shinsegae Department Store Gangnam Branch, features a warm walnut color scheme and green-toned interiors reminiscent of the brand's origin, the "green cashmere shirt." There is also a gemstone display zone and a photo wall where visitors can experience the brand's hidden essence and philosophy. The cashmere shirts will be available in a total of 18 styles, ranging from limited-edition tartan check patterns to solid colors, produced in small quantities each season. Cashmere pants and jackets will also be available for purchase.

A representative from Shinsegae International stated, "During the pop-up period, we will expand our customer touchpoints and showcase the essence of a quiet luxury brand," adding, "We plan to continue discovering brands with high potential and growth prospects and proactively introduce them to the domestic market."