Woongjin Thinkbig Unveils New Brand Campaign Video

A Reinterpretation of the "Right Education, Great Person" Campaign from 15 Years Ago

Woongjin Thinkbig released its new brand campaign video on January 9, marking the start of the new year.

Through this video, Woongjin Thinkbig emphasized the enduring value of education, focusing on the "power of thinking" and "process-oriented learning," even in a world where artificial intelligence (AI) technology has become an everyday part of life.

The video is a reinterpretation of the "Math Edition" from the "Right Education, Great Person" campaign, which made a significant impact 15 years ago, now adapted for the AI era. While the original campaign highlighted the value of "the courage to make mistakes," the new video conveys the message that, in an age where AI provides easy answers, the process of independent thinking is more important than simply arriving at the correct answer.

A scene from Woongjin Thinkbig's new brand campaign video. Woongjin Thinkbig

The production method also reflects the changes of the times. Unlike the original, which was completed through live-action filming, every scene in the new video was recreated and produced solely using AI technology. Although the method of creation has changed, the sentiment captured in the video remains the same, embodying the campaign's message of "unchanging values" throughout the production process.

Along with this campaign, Woongjin Thinkbig also introduced a new brand slogan: "The child of tomorrow grows with the thoughts of today." By expanding on the meaning contained in its name, "Think Big," the company expressed its educational philosophy that children's education should be centered on thinking skills and creativity.

Additionally, the phrase "Think Bigger than AI," featured in this campaign, encapsulates the brand direction of Woongjin Thinkbig. It reflects the company's commitment to raising children who independently think and proactively utilize technology, rather than allowing AI to replace their thinking.

Yoon Seunghyun, CEO of Woongjin Thinkbig, stated, "We wanted to emphasize that the fundamental questions about education we raised 15 years ago are even more urgent as we transition into the AI era." He added, "We will continue to evolve our products and services to help children not only achieve good grades, but also become leaders, not just navigators, in the AI era."