Petsvia Edge Launches at Dofner in House of Shinsegae Cheongdam

Set to Launch at Galleria WEST Luxury Hall

Via Life Science, a subsidiary of Boram Group, announced on January 8 that its department store-exclusive premium line, 'Petsvia Edge,' has been launched at 'House of Shinsegae Cheongdam' through the high-end pet select shop 'Dofner.'

'Petsvia' is a pet-exclusive jewelry brand that creates synthetic gemstones by extracting bioelements from pet hair or claws. 'Petsvia Edge' is the top-tier product line supplied to luxury department stores and similar venues.

Via Life Sciences' pet biojewel 'Petsvia Edge' has been launched at House of Shinsegae Cheongdam through Dofner. Boram Group

This launch was made possible through a collaboration with the high-end select shop 'Dofner.' Located on the first basement floor of House of Shinsegae Cheongdam, Dofner features global brands such as the French high-end pet fashion label 'Pagerie' and the British luxury petwear brand 'Leash London.'

A representative from Via Life Science stated, "'Petsvia Edge' was developed in response to customers' desire to cherish memories with their pets, whether from the past or present," and added, "With this launch at House of Shinsegae Cheongdam, we hope that pet biojewelry will establish itself as a core category in the high-end lifestyle market."

Dofner and Petsvia Edge are also scheduled to launch at the Galleria WEST luxury hall in the first half of this year.