HK Innoen Launches New 'Zero Sugar' Products from Condition Drinks to Sticks

On January 7, HK Innoen announced the launch of three types of sugar-free, stick-type jelly hangover relief products, 'Condition Stick Zero' (Condition Flavor, Mango Flavor, and Shine Muscat Flavor), as well as the sugar-free sparkling beverage 'Condition Zero Sparkling' in Melon Soda Flavor.

Condition Stick Zero is a convenient stick-type product that reduces sugar intake and calorie concerns. It contains HK Innoen's proprietary hangover relief ingredients (including fermented rice embryo extract S, mixed yeast extract powder, jari extract powder, and nipa palm concentrate powder), which have completed human application trials in compliance with the Ministry of Food and Drug Safety guidelines. In addition to the existing Condition and Mango flavors, the new Shine Muscat flavor has been introduced to appeal to a wider range of consumer preferences.

Condition Zero Sparkling (Melon Soda Flavor), Condition Stick Zero 3 Types Products. HK Innoen

With the launch of Condition Zero Sparkling Melon Soda Flavor, HK Innoen is strengthening its zero-sugar beverage lineup. Condition Zero Sparkling features a refreshing carbonated taste, offering a crisp drinking experience without the burden of sugar intake.

With these new products, HK Innoen now offers a total of seven product lines: Condition Hovenia, Condition Lady, Condition CEO, Condition Pill, Condition Stick, Condition Zero Sparkling, and Condition Stick Zero. Currently, Condition holds the largest number of hangover relief products certified by the Ministry of Food and Drug Safety through human application trials.

The new Condition products are available at convenience stores nationwide, and starting mid-month, they will also be offered at discounted prices through Innoen Mall (the company’s official online store). To celebrate the launch, HK Innoen is holding a sampling event on the official Condition Instagram account.

An official from the Condition beverage marketing team at HK Innoen stated, "Recently, drinking culture is changing, especially among Millennials & Gen Z, who seek both health and enjoyment," adding, "By leveraging Condition’s competitive strength in human application trial-based products and a diverse range of flavors, we aim to establish Condition as a 'Healthy Pleasure' brand that Millennials & Gen Z can enjoy deliciously and without concern."

Meanwhile, Condition, first launched in 1992, is a leading hangover relief product in Korea and has become a steady seller across all generations with its diverse product lineup. Last year, the brand held sampling events at universities and companies with a high proportion of Millennials & Gen Z, and strengthened communication with this demographic through various online and offline marketing activities, including releasing advertisements targeting 20-year-old newcomers and featuring Haewon of the girl group NMIXX.