Lotte Department Store Launches First-Ever 'Johnnie Walker Blue' Year of the Horse Edition Pop-Up Store Among Retailers

January 9-22 at The Crown, Jamsil Branch
First-ever 'Johnnie Walker Blue' Pop-up by a Retailer

Lotte Department Store announced on January 7 that it will be the first retailer to launch a 'Johnnie Walker Blue' pop-up store to celebrate the Year of the Horse in the Byeong-O year.

This event, organized through a partnership between Lotte Department Store and the spirits company Diageo Korea, will take place from January 9 to 22 at 'The Crown' on Basement Level 1 of Lotte Department Store's Jamsil AvenueL branch.

Lotte Department Store announced on the 7th that it will be the first retailer to launch a 'Johnnie Walker Blue' pop-up store to celebrate the Year of the Horse in the Byeong-O year. Photo by Lotte Department Store

'Johnnie Walker Blue' introduces a limited edition series each year that combines the animal symbolizing that year with artistic inspiration. The 2026 Year of the Horse edition was created in collaboration with world-renowned London-based fashion designer Robert Wun.

The pop-up store will offer the largest range of benefits to customers who purchase the Johnnie Walker Blue Year of the Horse edition. Customers who visit the pop-up store and make a purchase will receive a 30,000 won discount promotion and a Glencairn glass worth 40,000 won. In addition, a 'self-stamp set' (including a stamp, acrylic frame, and gold number stickers) will be provided in limited quantities to purchasers. An engraving service will also be available, allowing customers to personalize their bottle with a message and design of their choice.

Premium experiential content will also be featured, allowing visitors to experience the Johnnie Walker series. Notably, there will be a tasting event where attendees can sample the top-tier lines, 'Johnnie Walker Blue' and 'Johnnie Walker XR21.' Tastings will be held three times on weekdays (at 1 p.m., 6 p.m., and 7 p.m.), and four times on weekends (at 1 p.m., 2 p.m., 6 p.m., and 7 p.m.).

A fragrance zone has also been set up. Throughout the pop-up period, the fragrance zone will allow visitors to experience the aromas of six flagship lines: Johnnie Walker Blue, Black, Green, Gold, XR21, and Black Ruby. Additionally, an exhibition space has been created to showcase the story of the collaboration with Robert Wun.

Kim Seungyoung, Head of the Wine & Spirits Team at Lotte Department Store, stated, "This Year of the Horse edition, which combines the finest Johnnie Walker Blue whisky with Robert Wun's artistic design, will be the perfect gift to convey positive energy for the new year. We will continue to offer premium brand experiences and content that can only be found at Lotte Department Store, such as this pop-up store."