RROUND Launches 'Guess the Lowest Price Challenge'... "Breaking the E-Commerce Pricing Formula"

On January 6, Hecto Innovation, an IT-based information service company, announced that its platform RROUND will be launching the "Guess the Lowest Price Challenge."

The "Guess the Lowest Price Challenge" by RROUND is a lowest-price auction where consumers set their own purchase price. Each week, participants can submit an amount between 100 won and 100,000 won for a selected product. If a participant submits the lowest unique bid that does not overlap with others, they can purchase the product at that price. To participate in the lowest-price bidding, participants must earn challenge tickets by completing missions within RROUND. There is no limit to the number of times a participant can join.

The RROUND "Guess the Lowest Price Challenge" selects luxury goods and popular IT devices every week, offering exceptional benefits. RROUND, newly introduced by Hecto Innovation, is an interactive commerce platform operating under the slogan "The Price Formula Broken by Challenges." Each time a user participates in a challenge, they receive various benefits such as discounts, the RROUND lottery, and points.

Hecto Innovation is continuously expanding its challenges to provide customers with tangible and exceptional benefits. Every week, two items-ranging from household goods to home appliances-are selected for the "Lowest Price Guaranteed Group Purchase Challenge." If the target number of participants is met, the product is sold at a price lower than the current online lowest price. Recently, the company also successfully concluded the "Santa's Gift Box" event for Christmas.

Through the ongoing launch of new challenges within RROUND, Hecto Innovation is expanding the range of products available at the lowest prices and is creating a new commerce platform differentiated from existing e-commerce through price innovation.

A representative from Hecto Innovation stated, "Since its launch, RROUND has received an enthusiastic response from users by introducing new shopping methods that break the conventional e-commerce pricing formula, such as the 'Guess the Lowest Price Challenge' and the 'Lowest Price Guaranteed Group Purchase Challenge.' We plan to continue introducing various challenges in line with RROUND’s concept of 'lowering prices through challenges' in the future."