LS Securities Completely Revamps Tuhon Trading System Help Content... "Strengthens Practical Guidance"

LS Securities announced on January 5 that it has completely revamped the help content and design of its Tuhon trading system (HTS, MTS, and WTS) to enhance customer convenience.

This overhaul of the help content was carried out to identify difficulties customers encounter while using the service and to provide practical solutions, thereby delivering a positive brand experience.

First, for complex order types and regulations, the help content now includes simulation images based on real-life scenarios. This allows customers to naturally understand difficult concepts by following practical examples.

On the help screens, frequently asked questions are categorized into practical tips, important considerations, and reference information to improve readability and highlight key points. In addition, a mapping guide links each function in the images with explanatory content, enabling users to immediately grasp complex features.

The help content has also been differentiated by platform. For HTS, which is used by more experienced investors, the focus is on practical usage strategies rather than basic instructions. For MTS, main checkpoints are emphasized so that mobile users can quickly resolve their questions. WTS centers on unique convenience features and real-life use cases.

LS Securities has also made the help content available on external channels such as its official blog and brand website (Tuhon Story), in addition to the Tuhon HTS, MTS, and WTS platforms, to further improve customer accessibility.

Kim Kisoo, Head of Channel Solutions at LS Securities, stated, "With this update, we focused on enhancing both the design and the quality of information so that customers can freely access and share help content both inside and outside the platforms. We will continue to increase customer satisfaction and strengthen brand affinity by providing high-quality financial content tailored to our customers' needs."

Meanwhile, LS Securities offers a variety of customer services, including "Tuhon Shopping," which awards points when customers purchase products from partner shopping malls via the Tuhon MTS, and "Countflow," which uses machine learning technology to analyze institutional and foreign investor flows.