[CES 2026] Samsung Electronics and RIIZE Introduce 'AI Experience in Everyday Life'

Spreading the Brand Message Through Short-Form Content and More

Samsung Electronics showcased an innovative experience where artificial intelligence (AI) technology seamlessly integrates into daily life at CES 2026 in Las Vegas, USA, together with the 6-member K-pop artist RIIZE.

As Samsung Electronics' global brand ambassador, RIIZE has promoted the company's innovative technologies and brand message through a variety of activities, including the music video for their first full-length album "Odyssey," a commercial for the Galaxy Watch 8, social content for SmartThings, and a global music project for Samsung Health.

6-member K-pop artist 'RIIZE'. SM Entertainment

During CES 2026, RIIZE participated in various events hosted by Samsung Electronics' "The First Look" and shared their experiences of directly trying out new products and services at Samsung's exhibition booths with customers around the world.

Previously, on January 4 (local time), RIIZE members attended Samsung Electronics' "The First Look 2026 Press Conference," where they personally experienced Samsung's vision and new products. They also produced short-form content by selecting AI products from Samsung that matched their individual interests and preferences, and introducing them with their own creative ideas.

In particular, member Seongchan, who is a soccer enthusiast, chose the world's first 130-inch "Micro RGB" TV as his favorite product and filmed himself watching a soccer match with fellow group member Wonbin.

A promotional video for Samsung Electronics' "The First Look 2026" is being displayed on the front of the Hilton Hotel in Las Vegas, USA. Samsung Electronics

Meanwhile, at Samsung Electronics' exclusive exhibition hall, which will be open until January 7 (local time), visitors can experience differentiated AI sound powered by products such as the "Music Studio 5" speaker and the "The Freestyle+" portable projector, using RIIZE tracks like "Boom Boom Bass" and "Fly up." The "Music Studio 5" speaker is notable for its design, which resembles a work of art. The "Freestyle+" portable projector offers advanced screen correction features, such as "3D Auto Keystone," which provides optimized images even on non-flat surfaces like curtains and corners.

Park Jeongmi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics' Global Marketing Office, said, "We collaborated with K-pop artist RIIZE so that young people around the world can experience and relate to Samsung's AI technology," adding, "We hope you will experience Samsung's AI vision through the 'The First Look' event."