"From Robot Basketball to University Assistants"... Samsung Display Unveils OLED for the AI Era

AI-Display Integration in Next-Generation Devices
High-Definition OLED for Offices and Homes
Vivid Picture Quality with RGB OLEDoS

Samsung Display will unveil a wide range of next-generation OLED products designed to enhance artificial intelligence (AI) experiences at "CES 2026," the world's largest electronics and IT exhibition.

On January 4, Samsung Display announced that it will hold an exhibition for its clients during CES 2026, which will take place in Las Vegas, USA, from January 6 to 9 (local time), under the theme "A New Era of Experiences Created by AI and Display Together."

At this exhibition, Samsung Display will showcase a variety of OLED concept products, including the "AI OLED Bot," which can serve as a platform for communication between humans and AI. The company will also present a blueprint for how Samsung's OLED technology, integrated into various IT devices such as tablets, laptops, and monitors, can create synergies with AI in everyday life.

In addition, Samsung Display plans to introduce a range of new solutions that enhance the luxury of vehicle interiors, leveraging OLED's high degree of design freedom-its "Free-Form" characteristics. The exhibition will also feature various attractions that demonstrate the unrivaled durability of Samsung OLED, such as a robot shooting hoops at a basketball goal equipped with 18 foldable panels, and an entire display showcased inside a refrigerator.

Within the "AI Edge Vision Station" area, Samsung Display will present a variety of concept products called "Edge Devices" that have not been previously revealed, and will introduce AI lifestyles that are further enhanced when OLED is integrated into AI devices.

The "AI OLED Bot," equipped with a 13.4-inch OLED on its face, is a compact robot concept developed to move freely within a designated space and communicate with users based on AI. At this exhibition, it will be introduced as a robotic assistant supporting students at universities, providing guidance to lecture rooms and information such as professor profiles. Thanks to its display, users can easily inquire about assignment details or class cancellations and receive answers, even in classroom environments where voice commands and speakers are difficult to use. Unlike LCDs, OLEDs can be freely designed in curved, spherical, or circular shapes, allowing manufacturers' intentions and consumers' preferences to be reflected in various ways, such as in robot faces.

Several speaker concept products capable of serving as AI-based personal assistants, such as recommending music, will also be showcased. While conventional Bluetooth speakers require connection to a separate smart device, the speaker-type demo products on display can recommend or select music directly on the device via the display, and even create interior effects with images and videos.

In an exhibition space designed with the theme of an architectural office, visitors can experience the strengths of Samsung OLED, including its excellent color reproduction, black expression, luminance, and viewing angles.

Samsung Display's future-oriented concept product "AI OLED Bot" to be showcased at a private exhibition for customers during "CES 2026" held in Las Vegas, USA, from the 6th to the 9th. Samsung Display.

Samsung Display also provides optimal solutions for lightweight and slim AI laptops designed to improve work efficiency on business trips. The "UT One" technology is a prime example. The ultra-thin (UT) structured OLED uses a glass substrate on the bottom and an organic/inorganic thin film on top, unlike conventional products that use two glass substrates, making it 30% thinner and 30% lighter.

For households, Samsung Display proposes scenarios where monitors and TVs serve as AI hubs. The QD (Quantum Dot)-OLED monitor, equipped with low-power Always On Display (AoD) technology, can function as a wall clock or a masterpiece frame in daily life, and in specific situations, support AI-powered features such as displaying health information or briefing the day's schedule.

The newly unveiled 2026 QD-OLED for TVs is the first self-emissive display to support a brightness of 4,500 nits, achieved through optimized organic materials. QD-OLED, which combines the brightness of each RGB channel to achieve maximum luminance, offers higher color reproduction and perceived brightness compared to competing products with the same luminance. This further strengthens picture quality enhancement technologies utilizing AI.

A Samsung Display representative stated, "Samsung OLED and QD-OLED are being widely adopted not only by gamers and professionals but also for general office and home use, proving themselves as optimized technologies for the AI era. In fact, more than 300 types of tablets, laptops, and monitors equipped with Samsung Display panels were released last year, which is more than triple the number from three years ago."

The newly designed "Digital Cockpit" demo product offers a glimpse into future autonomous vehicles equipped with advanced displays of various designs and form factors. In the center fascia between the driver and passenger seats, the "Flexible L" central information display (CID) for vehicles, seamlessly connected to the front dashboard, will be on display.

Samsung Display has also prepared a variety of attractions to demonstrate the durability of its OLEDs. In the "Robot Basketball" zone, 18 foldable panels are attached to the basketball backboard, displaying target images, and a robotic arm repeatedly shoots basketballs at the target to test the impact resistance of the foldable panels. There will also be a demonstration comparing durability with competing products by dropping a steel ball from a height of about 30 cm onto the foldable panel. Samsung's foldable OLED is expected to prove its durability by operating stably without screen distortion or structural damage, even under impacts from basketballs and steel balls.

Samsung Display will also showcase a variety of ultra-high-resolution microdisplays for extended reality (XR) devices. In particular, a headset demo product equipped with RGB OLEDoS will be exhibited for the first time.