[New Year's Address] Samsung Display CEO Lee Cheong: "A Turning Point Year, Time to Prove Our No. 1 Position"

Call to Strengthen Technological Leadership
"We Must Not Repeat Old Ways"
Emphasizing Execution, Customer, and Technology

Lee Cheong, President and CEO of Samsung Display, sent a New Year's message to employees, stating, "2026 will be a major turning point and a crossroads," and emphasized, "It is time to clearly prove our No. 1 position in the industry through execution and results."

President Lee predicted that the new year would bring new challenges, such as the mass production of 8.6-generation IT (information technology) OLED (organic light-emitting diode) panels, the growth of the foldable market, and the emergence of AI (artificial intelligence) devices. He further stressed, "To prove our undisputed leadership, we must earn customer trust in every area and strengthen our technological leadership."

Lee Chung, President and CEO of Samsung Display. Samsung Display.

In particular, reflecting on the past year, Lee Cheong said, "In the midst of rapid changes in the industrial environment and fierce competition, simply repeating what we have done so far can never be the answer," and urged, "Let us strengthen our advantages and boldly reorganize areas that need improvement to take on new challenges."

Finally, President Lee encouraged employees by saying, "It is not the big fish that eats the small fish, but the fast fish that eats the slow fish," and added, "In the Year of the Red Horse, let us move forward vigorously so that Samsung Display can become truly unrivaled through our core keywords for the new year: ACE (Action, Customer, Excellence)-execution, customer, and technology."