Museum on Olympic-daero: National Museum of Modern and Contemporary Art Unveils Six Masterpieces from Its Collection

Six Masterpieces from the Permanent Collection Displayed at the Digital Zone

The National Museum of Modern and Contemporary Art announced on January 2 that it will newly present six masterpieces from its permanent painting collection at the Digital Zone on the Olympic-daero between Yeouido and Noryangjin in Seoul.

Digital Zone on Olympic-daero towards Gangnam. Provided by the National Museum of Modern and Contemporary Art

Since opening the Olympic-daero Digital Zone, which consists of six large digital billboards, in July of last year, the National Museum of Modern and Contemporary Art has been introducing its campaign “Here and Now, MMCA” and seasonally themed collection pieces through a partnership with the Korea Local Finance Association. The “Museum on the Road” project, which expands everyday spaces into exhibition venues, provides an opportunity for the approximately 240,000 daily drivers passing through this frequently congested section to experience art in their daily lives instead of boredom.

To mark the New Year, starting January 2, the museum will display six masterpieces with warm tones that offer comfort and coziness to citizens during the winter season, under the theme “Warmth Delivered Through Art on Cold Winter Streets.” These works are among the major pieces featured in the permanent exhibitions at the Seoul and Gwacheon branches of the museum.

The newly presented works include “Mountain” by Yoo Youngkuk, a pioneer of Korean abstract art; “Bird and Family” by Jang Ukjin, which expresses affection for family; “Peonies at Hwaryeongjeon” by Na Hye-seok, Korea’s first female Western-style painter; “Spring Landscape” by Oh Jiho; “Scarecrow and Desert” by Lee Bongsang; and “T Composition” by Han Mook. The National Museum of Modern and Contemporary Art plans to continue introducing a variety of contemporary art content, including major exhibitions, following this release of painting masterpieces.

Kim Sunghee, Director of the National Museum of Modern and Contemporary Art, stated, “During the cold winter, I hope that encountering masterpieces of modern and contemporary painting on the road will bring small comfort and warmth to people’s weary daily lives.”