"New Year's Blessings Have Been Delivered"... Baemin Releases Campaign Video

"Continuing Communication Initiatives Leveraging Baemin's Unique Value"

Woowa Brothers, the operator of Baemin, announced on January 2 that it has released a campaign video to welcome the New Year 2026.

This campaign video delivers a warm message of mutual encouragement as we stand together at the starting line of 2026, using the concept of delivering 'bok' (good fortune), a symbol of the New Year.

Woowa Brothers released a campaign video welcoming the New Year 2026. Woowa Brothers

The 22-second video shows everyday moments within a mobile phone frame, then transitions to a sunrise symbolizing the New Year, ending with a delivery completion pop-up message that reads, "New Year's blessings have been delivered to everyone."

Meanwhile, since CEO Kim Beomseok took office last year, Baemin declared "Baemin 2.0," revamped its app icon into a more intuitive design, and carried out bold user interface (UI) improvements.

A Baemin representative said, "We wanted to deliver New Year's greetings in Baemin's own way, based on the essence of our work as a delivery platform," adding, "In the new year, we will continue to launch new initiatives that leverage Baemin's value to communicate with a variety of stakeholders."