Shinsegae Casa Opens Official 'Cucchinella' Showroom in Apgujeong, Seoul

First Showroom Opens at Casamia Apgujeong Branch

Shinsegae Casa announced on January 2 that its high-end custom furniture brand 'Cucchinella' has officially opened a showroom in Apgujeong, a key area in Seoul's Gangnam district, aiming to target the premium custom furniture market.

After launching 'Cucchinella' in September last year and debuting it at the 'Cooking Studio' in Shinsegae Department Store's Gangnam branch, Shinsegae Casa opened the official Cucchinella showroom on the 4th floor of the East Building at Casamia Apgujeong Branch on January 1.

Shinsegae Casa's high-end custom furniture brand 'Cucchinella' officially opened a showroom on the 4th floor of the East Building at Casamia Apgujeong Branch on the 1st. Shinsegae Casa

The Apgujeong showroom is centered around Cucchinella's signature kitchen space, and also features premium bathrooms and dressing rooms, presenting a lifestyle scene that encompasses the entire living space. Visitors can intuitively experience the high level of completion in luxury residential interiors, from design planning and material selection to construction and finishing.

Additionally, the showroom offers one-on-one personalized consultations with space design specialists. The entire process, from planning that takes into account the customer's lifestyle and residential environment to manufacturing and installation, is supported. All consultations are available by appointment only.

A Shinsegae Casa representative stated, "Starting with the premium residential demand in the Gangnam area, we plan to strengthen our position in the high-end custom furniture market by proving Cucchinella's unique competitive edge."