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Samsung Fire & Marine Insurance: "Expanding Global Business and AI Adoption... Aiming for 30 Trillion Won Corporate Value by 2030"

Samsung Fire & Marine Insurance Announces 2026 Management Policy
Innovation Across General, Long-Term, Automobile, and Asset Management Divisions

Samsung Fire & Marine Insurance announced on January 2 that it will pursue global business expansion, innovation of its face-to-face sales organization, and wider adoption of artificial intelligence (AI) this year.


Through its announcement of the "2026 Management Policy" on this day, Samsung Fire & Marine Insurance stated that it will fundamentally innovate its long-term insurance, automobile insurance, general insurance, and asset management divisions. The company aims to lay the foundation this year for achieving its 2030 vision of over 5 trillion won in pre-tax profit and a corporate value exceeding 30 trillion won.


Samsung Fire & Marine Insurance: "Expanding Global Business and AI Adoption... Aiming for 30 Trillion Won Corporate Value by 2030" Samsung Fire & Marine Insurance Headquarters. Samsung Fire & Marine Insurance

For long-term insurance, the company plans to focus its capabilities on accelerating the growth of Contractual Service Margin (CSM) by building a profitability-centered business structure across the entire value chain.


For automobile insurance, Samsung Fire & Marine Insurance will establish a sustainable profitable business structure through customized product plans and marketing based on advanced data analytics.


In the case of general insurance, the company will improve profitability by creating new businesses such as expanding into the cyber and renewable energy markets and strengthening industrial safety.


For asset management, the company plans to improve profit margins by expanding investments in high-yield promising sectors while managing risk.


The company will also expand its global business. Using Canopius, in which it increased its stake to 40% last year, as a base camp, Samsung Fire & Marine Insurance plans to actively expand its business in North America, the world's largest market. SamsungRe aims to solidify its presence in Asia by discovering promising markets such as cyber and strengthening its risk management capabilities.


The sales division, which clearly separated organizational growth and marketing functions through the recent regular organizational restructuring, will integrate the expertise of sales leaders. The Customer DX Innovation Office will lead tangible change by dramatically increasing work productivity through the active use of AI in core business processes, based on a systematic roadmap.


A Samsung Fire & Marine Insurance representative said, "This year, all members of Samsung Fire & Marine Insurance will set clear and challenging goals, engage in intense deliberation, and make continuous efforts," adding, "Through this, we will awaken our success DNA and complete a winning organizational culture."


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