Global pet food brand Royal Canin Korea is collaborating with Molly's, the largest premium pet brand in Korea, to launch a new Royal Canin experiential brand shop at Starfield Goyang. The new Royal Canin experiential brand shop will be open year-round starting December 23, and has been designed to provide pet owners with a more professional and enriching brand experience through an offline space.
Molly's is a leading brand that has built trust in the premium pet retail market by offering a wide range of products covering all aspects of pet lifestyle and by operating differentiated pet-friendly spaces, mainly in major shopping malls nationwide.
Based on their close partnership built over many years, Royal Canin and Molly's have created this experiential brand shop to provide pet owners with the optimal shopping environment and to offer solutions tailored to the nutritional needs of cats and dogs.
Through this collaboration, both companies plan to present a new brand shop model that goes beyond simple product sales, offering professional nutrition-based consultations and experiential content to support the healthy lives of pets.
This experiential brand shop combines Royal Canin's expertise in nutrition with Molly's accumulated know-how in offline store operations, creating a collaborative model designed to be comfortable for both pet owners and their pets.
Through this experiential brand shop, Royal Canin will offer personalized product recommendations based on various factors such as the age, breed, health status, and lifestyle of cats and dogs. In addition, there will be a photo booth where pet owners and their pets can create special memories, as well as exhibition and experiential spaces that showcase Royal Canin's history and brand philosophy.
To further expand educational opportunities for pet owners, the brand shop also features a dedicated space for small seminars and classes. Royal Canin will regularly host nutrition education sessions for pets, delivering scientifically grounded nutritional knowledge to owners and contributing to the development of a responsible pet care culture.
This Royal Canin experiential brand shop is designed to provide the best possible shopping experience for pet owners visiting offline stores, leveraging Royal Canin's global expertise and research in pet nutrition accumulated over more than 50 years.
Park Jiwan, Director of Royal Canin Korea, said, "This experiential brand shop is a new type of brand space that allows pet owners to experience Royal Canin's expertise and philosophy more intuitively. In particular, through our collaboration with Molly's, which has consistently expanded its touchpoints with pet owners, we will continue to enhance offline brand experiences so that pet owners can experience a more responsible pet care culture that goes beyond simply choosing pet food."
Starting with the operation of the Royal Canin experiential brand shop at Starfield Goyang Molly's, Royal Canin plans to further strengthen educational activities and unique space-based brand experiences to help pet owners gain a deeper understanding in the future.
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