Shinsegae Live Shopping Launches 'Ellaconic'
Underwear for the Most Special Moments
Praised at the Prestigious Paris Lingerie Fair
Shinsegae Live Shopping is introducing the 'Lumiere Bra & Panty Set' from the Midnight Collection of Ellaconic in celebration of the year-end gift season.
Ellaconic is a brand launched by Shinsegae Department Store, with a focus on no-wire bras. The name combines 'ELLE' (woman) and 'LACONIC' (simplicity), aiming to deliver the value of simple yet essential confidence and beauty for women.
The Midnight Collection was created with the concept of 'lingerie that wears light.' Delicate sequins are embroidered over stylish lace, which subtly sparkles depending on the angle and movement of light, making this a distinctive feature.
Additionally, premium TENCEL brand lyocell fabric has been used, providing a soft touch the moment it meets the skin and ensuring comfort throughout the day. This collection was showcased at the internationally renowned Paris Lingerie Fair this year, where it received positive reviews and demonstrated the competitiveness of Korean brands to the world. It was praised for harmoniously and glamorously capturing both the sensibility of Korean women and global trends.
Kwon Seokhong, Head of the Sports & Underwear Team at Shinsegae Live Shopping, stated, "The Ellaconic Midnight Collection is more than just underwear; it expresses women's confidence and inner light," adding, "It is a premium gift, perfect for yourself or someone special."
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