Strengthening Connections with Global Customers
Coverseoman announced on December 24 that its lifestyle tech brand "Keek" has newly launched at the New World Duty Free Shop in Incheon International Airport Terminal 2 (T2) and at the Lotte Duty Free Myeongdong Main Store.
Keek offers functional clothing that combines practical utility and style by adding sophisticated design to smart fabric technology developed in-house by Coverseoman. Its flagship product, "Pillowdy," has surpassed cumulative sales of 100,000 units since its launch, becoming a highly versatile item for both travel and everyday use.
Previously, Keek had expanded its reach to global travelers by launching at New World Duty Free Shop in Incheon International Airport Terminal 1 (T1), the Myeongdong Store, and the JDC Duty Free Shop at Jeju International Airport. This latest launch aims to broaden customer accessibility and further strengthen its competitiveness in duty-free distribution in response to the increasingly diverse customer base from different countries.
Lee Jaeho, CEO of Coverseoman, stated, "Duty free shops are key hubs where we can communicate with customers of various nationalities and convey our brand value. We will showcase Keek's unique technology and differentiated brand experience, further solidifying our position as a global premium lifestyle tech brand."
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