President Hyunsoo Park of 11st Street: "We Will Achieve Sustainable Growth Next Year"

CEO Town Hall Meeting Held on December 23
Ten Consecutive Quarters of Loss Reduction This Year
Growth Strategy to Focus on Customer Acquisition Next Year

Hyunsoo Park, President of 11st Street, expressed his ambition to achieve sustainable growth next year, moving beyond mere survival, based on this year’s solid performance improvements.

According to 11st Street on December 24, President Hyunsoo Park held a town hall meeting with employees at the company’s headquarters in Gwangmyeong, Gyeonggi Province, on December 23, where he presented the strategic direction for the new year.

On the 23rd, at a town hall meeting held at the 11th Street headquarters, Hyunsoo Park, President of 11th Street, explained the strategic direction for 2026 to the members. Provided by 11th Street.

President Park stated, “Only services that possess both genuine care for customers and core competitiveness can lead the fiercely competitive e-commerce market. Despite challenging conditions this year, 11st Street has established itself as a platform consistently visited by more than 8.5 million customers every month. In the new year, we will grow into a ‘platform of trust’ where even more customers can confidently make purchases.”

This year, 11st Street improved its cumulative operating loss for the first to third quarters by approximately 45% (23.7 billion won) compared to the same period last year, marking ten consecutive quarters of year-on-year operating loss reduction. Its main business, the ‘open market’ division, has recorded operating profit for 21 consecutive months (from March last year to November this year). With continued operating profit in December, the company is expected to achieve annual operating profit for 2025.

The retail business also reduced its operating loss by nearly 40% compared to the same period last year. The volume handled by the integrated fulfillment service ‘Shooting Seller’ more than doubled in November compared to January this year. Recently, as demand for fast delivery services has increased, 11st Street has been actively promoting its ‘Shooting Delivery’ service, which offers both same-day delivery (in the Seoul metropolitan area) and next-day delivery (nationwide).

Next year, 11st Street plans to continue rigorous profitability improvement initiatives while maximizing customer inflow to drive growth. To this end, the company will enhance the benefits of its free membership service ‘11st Street Plus’ and expand marketing collaborations with SK affiliates such as SK Telecom’s ‘T Membership’ and SK Planet’s ‘OK Cashback’ to increase customer benefits.

Additionally, the company will systematize its price adjustment process to continuously promote sales centered on ‘online lowest price’ products. It also plans to strengthen ‘context commerce,’ which provides personalized search results based on customers’ purchase history. To prepare for future ‘AI shopping,’ 11st Street will work on restructuring its data architecture.

President Hyunsoo Park said, “This year, all members of 11st Street worked tirelessly to successfully transform our organization with a focus on profitability. If we now fully implement our growth strategy through customer acquisition, we can achieve even greater progress in 2026.” He urged employees, “Let’s do our utmost to secure market competitiveness.”