Credit Union Ranks No. 1 in Paper Onnuri Gift Certificate Sales Among Financial Institutions

Highest Sales Among Participating Financial Institutions

The National Credit Union Federation of Korea announced that, for the first time since the launch of the Onnuri Gift Certificate program this year, it ranked first in annual sales among 15 financial institutions handling paper-based Onnuri Gift Certificates.

The Federation explained that this achievement is significant because it demonstrates that the Credit Union’s ongoing efforts to support financial accessibility for traditional market users, seniors, and vulnerable groups at the grassroots level have led to tangible results, even as digital transformation accelerates.

In line with the government’s policy to revitalize traditional markets and the digitalization of Onnuri Gift Certificates, the Credit Union has carried out a variety of field-oriented initiatives. Ahead of this year’s Lunar New Year holiday, it independently conducted a check card Onnuri Gift Certificate app registration event (from January 22 to February 2), and actively promoted various Onnuri Gift Certificate promotions led by the Small Enterprise and Market Service at Credit Union branches and customer touchpoints nationwide.

In particular, although the regular discount rate for card and mobile Onnuri Gift Certificates is 10%, compared to only 5% for paper certificates, the Credit Union has provided guidance on app usage and tailored explanations at branches nationwide to ensure that seniors and information-vulnerable groups, who are less familiar with digital devices, are not excluded from using the certificates.

These efforts have translated into on-the-ground results that support policy goals of boosting consumption in traditional markets and increasing sales for local small businesses.

Kim Jongsoo, Head of Credit Management at the National Credit Union Federation of Korea, stated, “This achievement reflects the Credit Union’s value of ‘lifelong partnership’ and our commitment to standing by small business owners and ordinary citizens amid changes in the financial environment. We will continue to focus on inclusive finance that revitalizes traditional markets and supports vulnerable groups.”