Prime Manhattan Location with a High Concentration of Young Professionals
CJ Foodville announced on December 24 that Tous Les Jours, operated by the company, opened the 'Tous Les Jours Madison Square Park Store' in Manhattan, New York, on December 19.
The Tous Les Jours Madison Square Park Store is located on 23rd Street in Manhattan's Flatiron District. This area is densely populated with tech startups, advertising and design companies, making it a vibrant hub for young professionals and entrepreneurs. Additionally, the district has a wide range of well-known restaurants, cafes, and other F&B establishments, ensuring a steady demand for dining out. The company explained that the location naturally blends daily consumption, trends, and tourism demand, making it a strategically meaningful site to launch a directly operated Tous Les Jours store.
The exterior of 'Tous Les Jours Madison Square Park Store' in Manhattan, New York, USA. [Photo by CJ Foodville]
The Tous Les Jours Madison Square Park Store serves as a testbed that consolidates the operational expertise and successful experience accumulated in the U.S. market, aiming to further enhance quality and competitiveness by focusing on proven products. The store also incorporates the new Tous Les Jours BI and design elements applied to directly operated stores in Gangnam and Apgujeong in Korea, with the goal of strengthening the premium K-bakery brand image in the global market and continuing to expand brand awareness in the United States.
Ofelia Kumpf, COO of CJ Foodville America, stated, "This store, located in a key commercial area of Manhattan, New York, is a strategic hub that showcases the brand competitiveness and operational capabilities of Tous Les Jours. Moving forward, we will actively promote the differentiated value of K-bakery in the global bakery market and gradually expand our presence in the U.S. market."
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