Uljin County Rides the Rails of Tourism... 'Railway Tourism Marketing' Ahead of Donghae Line KTX Opening

Promotional Booths for Uljin Railway Tourism Operated at Dongdaegu and Bujeon Stations

Uljin County in North Gyeongsang Province operated promotional booths for Uljin railway tourism at Dongdaegu Station on December 18 and at Bujeon Station on December 19, in line with the upcoming opening of the Donghae Line KTX. The county actively promoted Uljin to railway passengers through these booths.

Uljin County Launches Full-Scale Railway Tourism Marketing Ahead of Donghae Line KTX Opening. Photo by Uljin County

This initiative was organized to respond proactively to the anticipated increase in railway tourists with the scheduled opening of the Donghae Line KTX on December 30, and to effectively promote Uljin’s diverse tourism resources and local specialties to potential visitors.

At the promotional booths set up in Dongdaegu Station and Bujeon Station, information and displays were provided on Uljin’s major tourist attractions, marine and forest healing courses, festivals and experience programs, as well as local specialties. Uljin tourism brochures were distributed, and special events such as a roulette prize giveaway and a “Life Four-Cut” photo event were held for subscribers of Uljin County’s official social media channels (Instagram, YouTube, Facebook), receiving an enthusiastic response from railway passengers.

Participants in the events received prizes such as Geumgangsongju (pine wine), dried squid from Uljin, snow crab seaweed, and Uljin tourism magnets, which further increased interest in visiting Uljin.

In particular, the booths were strategically placed to align with the movement paths of train passengers using Dongdaegu and Bujeon Stations, enabling travelers to naturally encounter Uljin tourism information during their transit and maximizing the promotional impact.

An official from Uljin County stated, “We hope that operating these promotional booths at Dongdaegu and Bujeon Stations will serve as an opportunity to introduce Uljin to tourists using the soon-to-open Donghae Line KTX. With the opening of the Donghae Line KTX on December 30, we will further strengthen our tourism marketing in connection with the railway and do our utmost to increase visits to Uljin, thereby revitalizing the local economy.”